NETFLIX CASE STUDY- FINANCE AND COMPANY ANALYSIS Essay

NETFLIX CASE STUDY- FINANCE AND COMPANY ANALYSIS - Essay Example Netflix was actually formed with the idea to provide Rental DVDs to customers without taking any charges from the customer for returning the DVDs late. Initially the company was taking late charges from their customers but after two years, Netflix changed their strategy and no late payment was charged for returning the DVDs late. The company also introduced the subscription services in which customers could select 4 movies rentals per month for a fee i.e. $15.95 per month. After few months, company offered unlimited plan for rental DVDs in which subscriber can have as many DVDs as they like for only a flat fee $19.95 per month. This scheme led to the success of company and its website volume grew by more than 300 percent. Company also made IPO of 5.5 million shares to raise capital of $82.5 in 2002 in order to expand its business. In the mid of 2011, Netflix changed its pricing and service structure. The company separated the two businesses i.e. DVD rental business and online video streaming with new enhanced price. Formally, company used to charge flat rate $10 per month for both the services. However the new pricing structure brought $8 for each service which collectively costs $16 for subscribers who were using both services. The situation had become worse when almost 1 million subscribers left Netflix’s services and its stock price fell down from $298 to $63 within few months (Netflix b). The CEO of the company, Reed Hastings, found that the root cause of the problem was ineffective communication with customers. He admitted that the company did not clearly mention the reasons of new policy to its subscribers (Netflix c). However, the increasing competition has been a real concern for the company and with the growing market and increasing marketing budgets and campaigns of competing firms, Netflix h as been facing threats from the competitors. In addition to this, competitors have been able to attract customers of Netflix by offering

Problem of Obesity Essay Example for Free

Problem of Obesity Essay Think about your classmates or schoolmates and try to describe them! Do it! Now count how many of them you described as FAT. You can always name one, cant you? At least I can. Obesity can cause a lot of disease like diabetes and high blood pressure, which may cause the overloading of Hong Kongs healthcare system. Thats what makes obesity not just a problem of patients but also a problem of the public. So, what causes obesity? Sure youve heard ‘being fat is cute and healthy and brings good luck from different TV programmers or even your parents or grannies. Thats one of the reasons why 13. 4% of boys and 10. 5% of girls between the ages of 6 and 18 are overweight. Adults, especially the old ones, love rewarding kids with snacks, usually the unhealthy one like chocolates, chips, etc. Not just obesity it caused, but also diabetes. These snacks contain a large amount of energy, sodium, and fat, which they get 35 – 45% calories from. Remember Augustus Gloop in Charlie and the Chocolate Factory? Yes, hes the fat boy who loves chocolate and ends up being sucked out of the chocolate river. Do you want yourself or your children look like Augustus? Sure nobody wants to look like Giant be? r, so stop rewarding them with snacks, but whole grains, vegetables, and fruit instead. Now, count the total time of your exercise in a week. I got about 120 minutes, what ? bout you? Less than 30 minutes? Youre just like most young people in Hong Kong. This is also the main cause of obesity. According to a survey make by HKU, 69% of local secondary school students dont do enough exercise to achieve health benefits from it and almost 20% got NO exercise at all and somehow they think they can maintain good health with little or no physical activity. Ridiculous isnt it? Or you have the same thought? Dr. Jack Hodgins from the Chinese university said that a large percentage of children have no exercise. He said that children were spending too much time on activities such as playing computer games and watching TV. Dr. Hodgins said young people ought to include more physical activity in their daily routines. Exercise was particularly important for young people because it helped to build and maintain strong bones and muscles. With too little exercise their bones and muscles would not develop properly. How many sit-ups can you do in 5 minutes? 10 years ago, children in Hong Kong can do 100, now they can only do 50. Children are becoming less and less fit. When youre not fit, your heart gets weaker and needs to work harder to keep your body going and if it has to work too hard for a long period of time, you can develop serious problems such as heart disease and high blood pressure. Dont let this happen to you! Keep fit! Stay healthy! We got lots of homework and exams; we got no time at all, students said. Well, no time is never a reason since WALKING IS ALSO A KIND OF EXERCISE. Walking home is quite a good way to do exercise if youre not living too far away from school Do you eat your breakfast every morning? Do you know that skipping breakfast is also a cause of getting fat? People who skipped breakfast usually become so hungry by mid-morning that they need to fill up on high-fat or high-sugar snacks and beverages. As a result, they consume too many calorie and gain weight. So dont forget to have a healthy breakfast every day. In conclusion, we should always have a healthy breakfast every morning, have a b? lanced diet, and, most importantly, do enough exercise so we can stay? way from obesity and diabetes.

Medea :: essays research papers

Medea   Ã‚  Ã‚  Ã‚  Ã‚  Medea is a Greek tragedy which was written in 431 BC by the Greek philosopher Euripides. The story of Medea is one filled with anger, jealousy, and death. The main character, Medea, has to overcome the personal heartache of seeing her husband, Jason, marry another woman. The ensuing struggle she has with this notion is the focus of this play.   Ã‚  Ã‚  Ã‚  Ã‚  In a very important scene, Medea hatches her plan to murder the princess, who is Jason’s new bride, as well as Jason himself. She says that first, she will pretend to beg for Jason’s forgiveness, and then she will have him bring the children back to the palace. At the palace, the children will present gifts to the princess from Medea. The gifts of a veil and bridal robe were covered with a poison that is designed to melt the skin from her body, as well as anyone who touched her. When the children give the gifts to the princess, she cannot resist putting them on immediately. After she put them on, the gifts begin to work as Medea had hoped. The skin begins to melt from her body and her hair begins to fall out. She also bursts into flames. Upon seeing this, a servant goes to fetch the king and Jason, and when he saw his daughter, King Creon collapses helplessly on the body, and as a result died from the same poisons. Jason returns to the place where Me dea is staying and insists to see his children. But he is too late, as Medea has killed them as well. Her reasoning was that she hates Jason more than she loves her children. The sheer cruelty of this scene illustrates Euripides’ point that a clever woman with enough time to hatch a plan is a very dangerous woman indeed. Medea :: essays research papers Medea   Ã‚  Ã‚  Ã‚  Ã‚  Medea is a Greek tragedy which was written in 431 BC by the Greek philosopher Euripides. The story of Medea is one filled with anger, jealousy, and death. The main character, Medea, has to overcome the personal heartache of seeing her husband, Jason, marry another woman. The ensuing struggle she has with this notion is the focus of this play.   Ã‚  Ã‚  Ã‚  Ã‚  In a very important scene, Medea hatches her plan to murder the princess, who is Jason’s new bride, as well as Jason himself. She says that first, she will pretend to beg for Jason’s forgiveness, and then she will have him bring the children back to the palace. At the palace, the children will present gifts to the princess from Medea. The gifts of a veil and bridal robe were covered with a poison that is designed to melt the skin from her body, as well as anyone who touched her. When the children give the gifts to the princess, she cannot resist putting them on immediately. After she put them on, the gifts begin to work as Medea had hoped. The skin begins to melt from her body and her hair begins to fall out. She also bursts into flames. Upon seeing this, a servant goes to fetch the king and Jason, and when he saw his daughter, King Creon collapses helplessly on the body, and as a result died from the same poisons. Jason returns to the place where Me dea is staying and insists to see his children. But he is too late, as Medea has killed them as well. Her reasoning was that she hates Jason more than she loves her children. The sheer cruelty of this scene illustrates Euripides’ point that a clever woman with enough time to hatch a plan is a very dangerous woman indeed.

Essay --

The British occupation of Ireland was a major part of Ireland’s history. The British were brutal in their treatment of the Irish people, the Irish language, and the Irish culture. The Irish formed the Irish Republican Army or IRA in order to fight back. Through the independence movements and efforts of the IRA as Britain continued to brutalize the Irish country and its people, sentiments about what needed to be done or how to handle the British changed and Sinn Fà ©in broke away from the IRA. The connections between these two groups, their similarities and differences, are important parts of the legitimacy of the Irish movement for independence and the future of Ireland. The changes that have been made in these nationalist movements, particularly in the prominence IRA and Sinn Fà ©in, as time went on that has enabled a form of these movements to persist even until today. There were different types of people who were part of this nationalist revolutionary group that wanted to give Ireland back to the Irish. MacDonagh separates them into three categories, â€Å"first, those concerned with the ‘Irishing’ of Ireland; secondly, those which attempted to comprehend and build upon emergent rather than traditional factors in Irish life; and finally, those which tried to subordinate the local issues to larger, more universal themes.† . This is not always black and white and many of the Irish nationalist groups combined some of these goals. In regards to what MacDonagh says about the different categories or goals, the IRA seems to me to be a mix between wanting a more Irish Ireland and wanting to expand upon some of the new factors that made up Irish life. Sinn Fà ©in, on the other hand seems to be more of a mix between wanting to expand upon the new ... ... members, Sinn Fà ©in has persisted. Their belief in civil disobedience or more peaceful actions has brought them through the centuries and into the modern age. This peace is still a major part of their policies in the modern age as one of the largest political parties in Ireland. Through peace Sinn Fà ©in wishes to unify Ireland once more, and help their economy by uniting the Irish people in this common economic cause. They also are large proponents of peaceful international relations with the rest of the world. I feel that keeping their focus on peaceful change will help them to establish even larger influence all over Ireland and help them in their goals. Just as their belief in peace brought them into the modern age, it can also ensure the party and its supporters persist and bring them successfully into the future eras, whatever they may hold in store for Ireland.

Dr. Jose Rizal Essay

Every Filipino should know the national hero’s life, his youth, his brilliant works, as well as his love life, and the role he played in the Philippine Revolution. Every Filipino should know his dreams and aspiration for his country and for his fellowmen and the magnitude and intensity of his love for the land of his birth. Filipino should know how he suffered, endured, and died. Activity 1 : You are required to read the Rizal’s Life, Works and Writings in order to answer the following questions: Instruction : Give the important events and incidents happens on the following topics briefly and concise. 1. Jose Rizal’s Birth & Early Childhood a. The birth – June 19, 1861, Calamba, Laguna Philippines. b. Parents – Francisco Engracio Rizal Mercado y Alejandro II and Teodora Morales Alonzo Realonda y Quintos. c. Children – SATURNINA RIZAL, PACIANO RIZAL, NARCISA RIZAL, OLYMPIA RIZAL, LUCIA RIZAL, MARIA RIZAL, JOSE RIZAL, CONCEPCION RIZAL, JOSEFA RIZAL, TRINIDAD RIZAL, SOLEDAD RIZAL. d. Family – FRANCISCO MERCADO and TEODORA ALONSO Childhood – Jose Rizal was born to the wealthy Mercado-Rizal family in Calamba, Laguna of the Philippines. The Mercado-Rizals were considered one of the most prestigious Filipino families during their time. Jose Rizal came from the 13-member family consisting of his parents, Francisco Mercado II and Teodora Alonso Realonda, and nine sisters and one brother. His parents were leaseholders of a hacienda and an accompanying rice farm by theDominicans. From an early age, Jose Rizal Mercado showed a precocious intellect. He learned the alphabet from his mother at 3, and could read and write at age 5. 2. Early Education a. Education in Bià ±an – Rizal had his early education in Calamba and Bià ±an. It was a typical schooling that a son of an ilustrado family received during his time, characterized by the four R’s- reading, writing, arithmetic, and religion. Instruction was rigid and strict. Knowledge was forced into the minds of the pupils by means of the tedious memory method aided by the teacher’s whip. Despite the defects of the Spanish system of elementary education, Rizal was able to acquire the necessary instruction preparatory for college work in Manila. It may be said that Rizal, who was born a physical weakling, rose to become an intellectual giant not because of, but rather in spite of, the outmoded and backward system of instruction obtaining in the Philippines during the last decades of Spanish regime. b. Gomburza Execution – Night of January 20, 1872, about 200 filipino soldiers and workmen of the Cavite arsenal under the leadership of Lamadrid. Filipino sergeant , rose in violent mutinity because of the abolition of their usual privilege. Father Mariano Gomez, Jose Burgos and Jacinto Zamora were executed at sunrise of February 17, 1872 by order of governor General Izquierdo. c. The martyrdom of Gom-Bue-za truky insoured Rizal to fight the evils of Spanish tyranny and redeem his oppressed people. Rizal dedicted his second novel, EL Filibusterismo d. Mother’s Imprisonment – Some days after my return to Kalamba, my parents decided that I should remain, and that later I should go to Manila. I wanted to study with a teacher of the town, even though I could learn no more than multiplication, so I entered the village school. At this time, an uncle of mine, Don Josà © Alberto, returned from Europe. He found that, during his absence, his wife had left his home and abandoned her children. The poor man anxiously sought his wife and, at my mother’s earnest request, he took her back. They went to live in Bià ±an. Only a few days later the ungrateful woman plotted with a Guardia Civil officer who was a friend of ours. She accused her husband of poisoning her and charged that my mother was an accomplice. On this charge, the alcalde sent my mother to prison. I do not like to tell of the deep grief which we all, nine sisters and brothers, felt. Our mother’s arrest, we knew, was  unjust. The men who arrested her pretended to be friends and had often been our guests. Ever since then, child though I was, I have distrusted friendship. We learned later that our mother, away from us all and along in years, was ill. From the first, the alcalde believed the accusation. He was unfair in every way and treated my mother rudely, even brutally. Finally, he persuaded her to confess to what they wised by promising to set her free and to let her see her children. What mother could resist that? What mother would not sacrifice life itself for her children? hey terrified and deceived my mother, as they would have any other mother. They threatened to condemn her if she did not say what they wished. She submitted to the will of her enemies and lost her spirit. The case became involved until the same alcalde asked pardon for her. But this was only when the matter was before the Supreme Court. He asked for the pardon because he was sorry for what he had done. Such was his meanness that I felt afraid of him. Attorneys Francisco de Marcaida and Manuel Masigan, Manila’s leading lawyers, defended my mother and they finally succeeded in having her acquitted. They proved her innocence to the judges, her accusers and her hosts of enemies. But after how much delay ? — After two and a half years. e. Studies at Ateneo de Manila – To enter the Ateneo a candidate was subjected to an entrance examination on Christian doctrine, reading, writing, grammar, and elementary arithmetic. Jose did not take his entrance examinations Jose did not remain in Manila but returned first to his town to celebrate the fiesta of its patron saint; it was then that his father changed his mind and decided to send him to the Ateneo instead. f. Jesuit Education System – The Jesuits were considered the best educators of Spain, and perhaps of Europe, and so, when they were permitted to return to the Philippines, although their power to administer parishes was restricted except in the remote regions of Mindanao, the privilege of founding colleges, they had to apply to the City of Manila for subsidies. That is why the college which began to function in the year 1865, was called the Ateneo Municipal. g. Studies in Ateneo de Manila 1. 1st year – From the first days Jose learned to systematize his work; he  fixed a program of what he had to do in the twenty-four hours of the day and did not in the least deviate from it. Thus he disciplined his will and subjected it to the commands of his reason. As a newcomer, Jose was at first put at the tail of the class, but he was soon promoted and kept on being promoted so that at the end of one month he had attained to the rank of Emperor. At the end of the term he obtained marks of excellent in all the subjects and in the examinations. He had reason to feel proud of his advancement; and so when he went home on vacation that year, he ran alone to see his mother in the prison and tell her the happy news. He must have uttered this exclamation on learning from his mother that they had played her a mean trick. The judge, who was a blind partisan of the friars having been a domestic of theirs, told her that if she confessed her culpability he would release her at once. With the desire to see her children again, she pleaded guilty; but the judge, instead of releasing her, convicted her. In a few months the judge asked her forgiveness for what he had done because according to him his conscience hurt him, but the case had no remedy because it was already on appeal. 2. 2nd year – The second year, Jose had the same professor as in the previous year; but instead of lodging outside the City, he resided at No. 6 Calle Magallanes. At the end of the term he obtained a medal, and upon returning to his town, he again visited his mother in jail alone. This was three months before her release. 3. 3rd year – The rejoicing that her release produced in his spirit had much influence on the result of his studies in the third year, for he began to win prizes in the quarterly examinations. About that time he devoted himself to reading novels, and one of those he enjoyed most was Dumas’ (father) The Count of Monte Cristo. The sufferings of the hero of the twelve years. He also asked his father to buy him a copy of The Universal History by Cesar Cantanu, and according to himself he profited much from its perusal. 4. 4th year and last year – The family, who saw in Jose great aptitude for study, decided to place him as intern or boarding student in the college the following year. In the corner of the  dormitory facing the sea and the pier Jose passed his two years of internship. In the fourth year of his course he had Fr. Francisco Sanchez as professor. Jose describes him as a model of rectitude, a solicitude, and love for the student, and his studied mathematics, rhetoric, and Greek, and he must have progressed much, for at the end of the year he-obtained five medals, which pleased him immensely because with them I could repay my father somewhat for his sacrifices. His aptitude for poetry revealed itself early, and from that time on he did not cease to cultivate it. 3. Secret Mission a. Travel for Spain – The departure of Jose Rizal for Spain was kept secret from Spanish authorities, friars and even to his parents especially to his mother because she would not allow him to go. Only handful of family members and trusted family friends were informed. In order to avoid detection, he used the name Jose Mercado, name of his cousin in Calamba. Before his departure, he scribbled farewell letters to his parents and his sweetheart Leonor Rivera. b. Life in Madrid – Avoid detection by the Spanish authorities and the friars, His parents did not know because he knew, they would not allow him to go. The kind Jesuit priests letter of recommendation to the members of their Society in Barcelona. c. Travel in Europe 1. Paris – During his first summer vacation in Madrid, rizal went to Paris, gay capital of France. The prices of food, drinks, theatre, tickets, laundry, hotel and transportation were too high. Leannec Hospital where rizal observed the Dr. Nicaise treating his patients. Larboisiere Hospital where Rizal observed the eamination of different diseases of women. On march 1883 Rizal joined the Masonic Lodge called Acacia in Madrid. 2. Heidelberg – February 1, 1886 Rizal reluctantly left gay Paris for Germany. 3. February 3, 1886 Rizal arrived in Heidelberg, a historic city in Germany famous for its old university and romantic surroundings. Chess Player’s Club wherein the students made Rizal as a member because of being a good Chess player Dr.  Otto Becker distinguished German ophthalmologist where Rizal worked – University Eye Hospital. April 22, 1886 Rizal wrote a fine poem: â€Å" A Las Flores de Heidelberg â€Å"

Palliative Care Nursing The WritePass Journal

Palliative Care Nursing Introduction Palliative Care Nursing . Pfund, Rita. Palliative Care Nursing of Children and Young People. Oxford: Radcliffe, 2007. Stevens, Elaine, Susan Jackson, and Stuart Milligan. Palliative Nursing Across the Spectrum of Care. Chichester: John Wiley Sons, 2009

Like Serves Nouns and Pronouns, Not Verbs

Like Serves Nouns and Pronouns, Not Verbs â€Å"Like† Serves Nouns and Pronouns, Not Verbs â€Å"Like† Serves Nouns and Pronouns, Not Verbs By Daniel Scocco Like is associated with various uncouth usages â€Å"They were, like, all over the place†; â€Å"I was, like, ‘Really?’† common in speech but easily avoided (except for comic effect) in writing, but many people are unaware that another widespread usage is considered improper in formal writing. As a preposition meaning â€Å"similar to,† like is associated with nouns (â€Å"She entered the room like an empress†) and pronouns (â€Å"I don’t know anyone like him†). However, when the word connects one clause (a segment of a sentence that includes a subject and a verb) to another, it impersonates a conjunction: â€Å"He started dancing like his pants were on fire†; â€Å"I arranged the furniture like it had appeared before.† Note, though, that this usage, though ubiquitous in conversation and in informal writing, is not considered acceptable in formal writing; like should be replaced, respectively, by â€Å"as if† (He started dancing as if his pants were on fire†) or as: (â€Å"I arranged the furniture as it had appeared before†). Replacing as with â€Å"the way† is also acceptable: â€Å"I arranged the furniture the way it had appeared before.† (But beware of hypercorrection; as is erroneous when, with the same intent, it precedes a noun: â€Å"She entered the room as an empress† means that the subject literally became, rather than merely resembled, royalty. But â€Å"She entered the room as an empress would† is correct, because the emphasis is then on the subject’s action, not on the type of person the subject is compared to.) In the case of a sentence such as â€Å"Like many first-time visitors do, I stared, dumbstruck, at the vista before me,† either change like to as (â€Å"As many first-time visitors do, I stared, dumbstruck, at the vista before me†) or delete the verb at the end of the introductory phrase (â€Å"Like many first-time visitors, I stared, dumbstruck, at the vista before me†). Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:100 Idioms About Numbers50 Idioms About Fruits and VegetablesAppropriate vs. Apropos vs. Apt

Tips for Appealing a College Rejection Decision

Tips for Appealing a College Rejection Decision If youve been rejected from a college, theres a chance that you can and should appeal that rejection letter. In many cases, however, an appeal is really not appropriate and you should respect the colleges decision. If you decide that you do want to attempt an appeal, be sure to consider the suggestions below. A poorly executed appeal is simply a waste of your time and the admissions offices time. Should You Appeal Your Rejection? Its important to begin this article with what is probably a discouraging reality check: In general, you shouldnt challenge a rejection letter. Decisions are nearly always final, and you are most likely wasting your time and the time of the admissions folks if you appeal. Before you decide to appeal, make sure that you have a  legitimate reason to appeal a rejection. Being angry or frustrated or feeling like you were treated unfairly are not reasons to appeal. If, however, you have significant new information that will strengthen your application, or you know of a clerical error that might have hurt your application, an appeal might be appropriate. Tips for Appealing Your Rejection First, try to find out why you were rejected. This can be done with a polite phone call or email message to your admissions representative. When contacting the admissions office, a little humility can be helpful. Dont challenge the admissions decision or suggest that the school made the wrong decision. You are simply trying to learn about any weaknesses the college found in your application.If you find you were rejected for something that hasnt changed- grades, SAT scores, lack of depth in extracurricular activities- thank the admissions officer for his or her time, and move on. An appeal isnt going to be appropriate or helpful.The admissions officers werent wrong in their decision, even if you think they were. Suggesting they were wrong will simply make them defensive, make you appear arrogant, and hurt your cause.If you are appealing because of an administrative error from your high school (grades reported incorrectly, a misdirected letter, miscalculated class rank, etc.), present the error in your letter, and accompany your letter with a letter from your high school counselor to legitimize your claim. Have your school send a new official transcript if appropriate. If you have new information to share, make sure it is significant. If your SAT scores went up 10 points or your GPA climbed .04 points, dont bother appealing. If, on the other hand, you just had your best quarter ever in high school by far, or you got back SAT scores that were 120 points higher, this information is worth sharing.  The same can be said for extracurricular activities and awards. A participation certificate for a spring soccer camp is not going to make the school reverse a rejection decision. Learning that you made the All-American team, however, is worth sharing.  Always be polite and appreciative. Recognize that the admissions officers have a tough job, and that you realize how competitive the process is. At the same time, reaffirm your interest in the school and present your meaningful new information.  An appeal letter need not be long. In fact, it is best to respect the busy schedules of the admissions folks and keep your letter brief and focused. A Final Word on Appealing a College Rejection These sample appeal letters can help guide you as you craft your own letter. Youll find examples of bad and good content for appeal letters. Use these samples wisely and make sure your letter is all your own. A plagiarized appeal letter is not going to make a college reverse its decision. Sample Good Appeal Letter for a College RejectionSample Bad Appeal Letter for a College Rejection Again, be realistic when approaching an appeal. You are unlikely to be successful, and in most cases an appeal is not appropriate. Many schools dont even consider appeals. In some cases, however, an appeal can succeed when your credentials have changed measurably. In cases of a significant procedural or clerical errors, it is worth talking with the admissions office about an appeal even if the school says it doesnt allow them. Most schools will give you a second look if you were hurt by a mistake made by your school or the college.

Gender and History in Modern South Asia Essay # 1 - 2

Gender and History in Modern South Asia # 1 - Essay Example It is this form of scholarship; Chandra has identified this as an indirect form of colonization of the third world woman. This western feminist discourse and the historical perspective of the life of a woman has produced and constructed a third world woman with a distorted image (Mohanty, 1988). This essay discusses the three analytical principles identified by Chandra Mohanty that are used in the western feminist discourse about the third world. The western feminist discourses have used different methodological principles to create a third world woman with a distorted image over the years. The analytical principles applied by the Western feminist discourses include â€Å"The strategic location or the situational categorization of women/ women as the category of analysis (women and context of analysis), the methodological universalism and the subject of power and struggle they imply and suggest in their discourse† (Mohanty, 1988). The principle of the strategic location of the third world women as the category of analysis or, we are all sisters in the struggle, is identified by Chandra as being in use by the Western feminist discourse. The Western feminist scholars tend to classify and categorize the third world women in their group with their unique desires and interests. The scholars view these women as a group that shares oppression together as a result of socio-economic and cultural systems (Mohanty, 1988, p. 66). They depict women objects facing the consequences of their history. By the Western feminist scholars discursively classifying the third world women in a group, they imply the women are a vulnerable, powerless, exploited and sexually harassed category of persons. Chandra notes that the Western scholars have labeled the third world women victims of some cultural and socio-economic systems that have rendered them weak and powerless. Thus, their scientific, economic, legal and sociological discourse s show how the third world woman has been oppressed

4 MAT Review on The Life You've Always Wanted by Ortberg Essay

4 MAT Review on The Life You've Always Wanted by Ortberg - Essay Example I will be with you.† God will not stop at repairing our brokenness but go on to make us new again. True transformation means loving God and people more and more. If we are to achieve that, we must not be content with trying hard at it, but commit to a life of training for it. That entails real discipline. Spiritual discipline is any activity that can help us gain power to live life as Jesus taught and modeled it. It may be through prayer, solitude, work, worship, suffering or even play and celebration. Those training hard to be spiritually transformed must not focus on boundaries – judging others as being less than they are. That is pseudo-transformation. They must always remember to be like Jesus, as he does not focus on boundaries, but instead, focuses on the center of spirituality which is love for God and people. The reward of training to achieve a transformed spiritual life is a well-ordered heart which increasingly desires to avoid sin to be totally close to God and to never be outside His circle of blessings. Indeed, such is the heart of a person living the life we’ve always wanted. Back when I was a lot younger, a friend of mine decided to join a Christian Singles Group. She had the time of her life, always fired up for their weekly meetings and bible discussions. She looked forward to all the fellowship activities. She kept inviting me to join her and share the joy she experienced being part of the group. Somehow, I managed to avoid saying â€Å"yes†, as I reasoned I had too much to do. Exasperated at my dodging, she said something that really hit home. â€Å"It’s hard for me to be in this position where I am advancing in my spirituality while you are being left behind.† I didn’t know exactly how I felt about what she said. It seemed like a multi-edged sword of sympathy, compassion, concern, pity, criticism, insult that was driven deep in my

Developing and maintaining positive union management relations Essay

Developing and maintaining positive union management relations - Essay Example The negative history of industrial relations has to be overcome for all the stakeholders to achieve greater heights of competitive advantage and productivity. Poor union relations have many impacts. Key among them is lack of cooperation between the stakeholders. It has also caused a decline on workers productivity, tarnished the credibility and reputation of organizations involved, and impacted negatively on the working conditions and pay of the workers. To rectify the situation, all the stakeholders need to develop strategic partnerships, undertake joint training, improve the working conditions of the workers, actively engage in collaboration processes, and also streamline their communication processes. Developing a positive relationship with union leaders is of paramount importance if any gains have to be made. The leaders must have exemplary knowledge in union relations to be able to effectively steer the process. Negotiation and collective bargaining skills are of outmost importance here. Managers must realize that they have incredible influence on the employees' satisfaction and productivity at the workplace. Thus they must always strive to maintain strong, positive associations with their employees at the workplace if productivity has to be enhanced and positive union relations maintained. Effective communication is one of the most basic necessities towards establishing positive union management relations. Decisions must be communicated in an effective manner, not withstanding their unpopularity. All stake holders must be positively encouraged to contribute towards the well being of the organization. Effective communication will generally lead to the establishment of mutually beneficial solutions, where by all the stake holders will feel accommodated. In the process, partnerships are formed by the stake holders, either for good or bad intentions. All in all, positive union relations must be developed and maintained at all costs. Introduction The past few decades have witnessed an emergence of strong workers and labour unions, which have been mandated by the workers to guard their own interests. Among other functions, the unions are largely involved in negotiating for better working conditions and better pay packages for workers. They are run by representatives who are elected by the workers to advance their interests on their behalf. The representatives are very crucial in determining whether the unions will be effective in maintaining positive union management relations (Union relationships, 2007). In some of the countries around the world, workers' unions have mutated to major political parties, thus having a direct impact on the population of the respective countries. Maintaining positive union management relations is paramount if unions are to succeed in their core duties of guarding and promoting the rights of employees. Having sophisticated industrial structures, like is the case in the United States, may not be important as long as the relationships between the staff and their Union representatives are not in any way based on trust (Union relationsh

Environmental issues in China and the role of government Essay

Environmental issues in China and the role of government - Essay Example From this book, we can learn that the Chinese government is reluctant to reduce the rate at which its companies are engaging in manufacturing and other forms of production. This is because these companies contribute to the development of the Chinese economy, reducing their operations will lead to a fall of its economies. It is on this basis, that the Chinese foreign policy is formed. This source is important in explaining the source and origin of Chinese environmental problems. This source is very useful because it analyzes the various government policies in regard to industrialization and environment. However, there are some biases in this source. The bias emanates from the notion that it is the Chinese government that encourages environmental destruction through its internal and foreign policies which are meant to protect their companies. These companies are the main sources of carbon emissions in the air. To counteract this bias, I am going to look for a book that identifies some achievements of Chinese companies, and their environmental policies. Economy, Elizabeth. The river runs black: the environmental challenge to China’s future.Ithaca: Cornell University Press, 2004. Print. The book explains the various environmental challenges that China faces. This book explains the role of invasive plant pathogens in causing an environmental disaster in China. This book also explains the role of Chinese large population in creating environmental problems in China, and the one child policy that the government of China initiated to solve the problem under consideration. It also addresses water pollution, and its impact on the Chinese people. This book explains in detail the various policies of the Chinese government in tackling environmental degradation. It analyzes these policies, with the intention of finding out whether they are effective or not. This book tries to give a prediction of the Chinese environment in the coming years, and the prediction is on the negative. That is the Chinese environment will be heavily polluted. This book is useful because it identifies the various factors that lead to environmental degradation in China. It also explains in depth the various policies that the Chinese government has initiated for purposes of tackling environmental pollution. However, this book has a bias. Its main bias is that it fails to recognize the efficiency of some Chinese policies in tackling environmental pollution. To counteract this bias, I will have to look for a book that identifies and explains the successes of the various Chinese policies on the environment. Marks, Robert. China: its environment and history. Lanham, Md.: Rowman & Littlefield, 2012. Print. This book identifies the historical evolution of China, and the various methods that guide the Chinese government into formulating policies. Of major concern in this book, is its identity of the Chinese industrial economy. One major theme identified is the role of industries in the destruction of the environment. However, this book identifies the various policies of these industrial companies, and how they help to solve the problems of environmental pollution that emanates from them. This book identifies the role of the environmental civil societies in promoting effort to conserve the environment. This book denotes that these efforts are successful, and the government usually implements policies that are lobbied by these groups. The government usually conducts checks to identify if the policies they have

SERVQUAL Essay Example | Topics and Well Written Essays - 1500 words

SERVQUAL - Essay Example ortance of customer satisfaction due to the globalize competition which has increased the strategic necessity of customer satisfaction along with quality and loyalty eventually. This helps greatly in achieving better customers and people who would further promote the business. By adopting quantitative method to research study, the researcher aims to identify the gap between customers’ expectations and customers’ perceptions towards Al-Khalij Bank’s services. The selected sample consists of 15 respondents. The results reflects that the customers are somewhat satisfied with the services they receive at Al-Khalij Bank. The basic aim of management of any business is to ensure that their customers are satisfied from the products and services they purchase. Businesses formulate strategies that can achieve customers’ loyalty to the brand and its products upon attaining customers’ satisfaction. Businesses focus on influencing consumer behavior through effective marketing and quality products and services, which help them to meet customers’ expectations. It was not long time ago that customers’ satisfaction was not considered as an important factor to have an impact on the organization’s performance. Strategists and business managers failed to understand the fact that greater customer satisfaction would eventually lead to greater profitability (Olorunniwo, Hsu and Udo). Moreover, the absence of quality competition within industries also deprived businesses to achieve customer satisfaction. This was mainly because customers had few alternatives to fulfill their demand f or a product or service. However, in present times, the scenario has quite changed as there is a defined importance of customer satisfaction due to the globalize competition, which has increased the strategic necessity of customer satisfaction along with quality and loyalty eventually. This helps greatly in achieving better customers and people who would promote the business further

Environmental issues in China and the role of government Essay

Environmental issues in China and the role of government - Essay Example From this book, we can learn that the Chinese government is reluctant to reduce the rate at which its companies are engaging in manufacturing and other forms of production. This is because these companies contribute to the development of the Chinese economy, reducing their operations will lead to a fall of its economies. It is on this basis, that the Chinese foreign policy is formed. This source is important in explaining the source and origin of Chinese environmental problems. This source is very useful because it analyzes the various government policies in regard to industrialization and environment. However, there are some biases in this source. The bias emanates from the notion that it is the Chinese government that encourages environmental destruction through its internal and foreign policies which are meant to protect their companies. These companies are the main sources of carbon emissions in the air. To counteract this bias, I am going to look for a book that identifies some achievements of Chinese companies, and their environmental policies. Economy, Elizabeth. The river runs black: the environmental challenge to China’s future.Ithaca: Cornell University Press, 2004. Print. The book explains the various environmental challenges that China faces. This book explains the role of invasive plant pathogens in causing an environmental disaster in China. This book also explains the role of Chinese large population in creating environmental problems in China, and the one child policy that the government of China initiated to solve the problem under consideration. It also addresses water pollution, and its impact on the Chinese people. This book explains in detail the various policies of the Chinese government in tackling environmental degradation. It analyzes these policies, with the intention of finding out whether they are effective or not. This book tries to give a prediction of the Chinese environment in the coming years, and the prediction is on the negative. That is the Chinese environment will be heavily polluted. This book is useful because it identifies the various factors that lead to environmental degradation in China. It also explains in depth the various policies that the Chinese government has initiated for purposes of tackling environmental pollution. However, this book has a bias. Its main bias is that it fails to recognize the efficiency of some Chinese policies in tackling environmental pollution. To counteract this bias, I will have to look for a book that identifies and explains the successes of the various Chinese policies on the environment. Marks, Robert. China: its environment and history. Lanham, Md.: Rowman & Littlefield, 2012. Print. This book identifies the historical evolution of China, and the various methods that guide the Chinese government into formulating policies. Of major concern in this book, is its identity of the Chinese industrial economy. One major theme identified is the role of industries in the destruction of the environment. However, this book identifies the various policies of these industrial companies, and how they help to solve the problems of environmental pollution that emanates from them. This book identifies the role of the environmental civil societies in promoting effort to conserve the environment. This book denotes that these efforts are successful, and the government usually implements policies that are lobbied by these groups. The government usually conducts checks to identify if the policies they have

Compensation issue Essay Example | Topics and Well Written Essays - 2000 words

Compensation issue - Essay Example Compensation issue Depending on the job functions, various workers under the policy are assigned certain classifications which determine the premiums paid for compensations. The policy will accord compensation to workers regardless of fault by negligence. The state laws regarding workers compensation provides benefits such as medical coverage and treatment, disability whether permanent or temporary, vocational rehabilitation and death benefits (Hargreaves v Telstra Corporation Limited). The policy also covers bodily injuries by accident or injuries resulting from disease that occur within the policy period (Deneault & Mullins, pg.89). These diseases must however be accelerated by the conditions in the workplace for it to be covered. The compensation policy may however not apply where willful misconduct is committed, an employee is employed in violation of the law, safety and health regulations are not observed, and coercion and discrimination against employees are done violating the compensation policy . The manager breaks his leg whilst at work rendering he incapacitated. This constituted further employment as a replacement to ensure continued operations in the enterprise. Despite the fact that Gino is the manager and owns the business, he can claim compensation under the workers compensation policy or the Corporations Act 2001. This is to ensure that he attains compensation for his broken leg from the company which he suffered at work in the course of his duties.

A Message to Garcia Essay Example for Free

A Message to Garcia Essay Written by, Elbert Hubbard, is a story written about trying to find the ideal messenger, or employee. And in many cases is hard to find even when it comes to a simple task, in this case, delivering a message. Hubbard goes on to explain that some individuals, when tasked with such a job will make it rather difficult. They will either ask questions, â€Å"who is Garcia? Where is he? Why can’t you do it? Have someone else do it.† Hubbard points out the most common flaws or unwanted qualities of employers when all he, or any employer are looking for is someone who is hard working and can be trusted with an important task regardless of what it is. And that is the type of worker that no employer can afford to lose. No matter when you are, regardless or your occupation, type of company or size, there will always be the workers that are replaceable, irreplaceable, or those who no one will hire. Hubbard explains the vast majority or employees that are in the work force. Lazy, irresponsible, untrustworthy, or are just plain worthless. However, the search for that one who will work hard even when no one is looking is rare to find, and that when he is found, he cannot be let go. After reading this book, it makes one realize, and actually look at whom they work with now, or in the past and see whom or how many actually fall into the category or workers Hubbard described. I for one was able to actually put faces with some of the examples given. More important than that, was looking at where I fit in, or which one describes me the best. Hardworking and the one that is rare and every employer is looking for, sure we would all like to think that but the reality of it, may not be as close as we would like to think. When tasked with delivering a message to Garcia, I would think it be natural for one to ask, â€Å"where is he†, such information is key. Rather than blindly searching for a man named Garcia with out so much of a direction. Does a question make one any less of their overall work ethic? I would think not, but when it comes to questioning the motives and  what is in the letter is completely different. Irreverent questions to the task at hand are unnecessary and would be seen as lazy or nosy. Overall it was an interesting book that makes you think other wise of not only yourself, but also those you work with all well. I would recommend any employer to have their employees read this book for they start working. That way it gives them something to think about, think about themselves and which type of employee they truly want to be. Also gives them an idea of what that employer is looking for in their workers, that way there is no question about what is expected. â€Å"He is wanted in every city, town and village- in every office, shop and factory. The world cries out for such: he is needed, needed badly- the man who can carry a message to Garcia.†

Influence Of Television Viewing On Children Media Essay

Influence Of Television Viewing On Children Media Essay Introduction This essay is about the extent, justification and concerns that adult citizens have about the influence of television viewing on children. Adults in the context of this essay encompass parents, journalists, policy makers, media researchers and human right activists among other citizens. The discussion is covered over five sections. Each section attempts to give the perspective of a loose category of adult citizen concerns. The first section begins by situating the topic in media effects research theory-a concern for social scientists and media theorists. Here it underscores the various foci of effects research over the years notably; media texts as powerful agents of social change (Hovland et.al., 1953; Galician, 2004 and McQuail, 2005), media texts have an influence on peer relations (Moreno, 1934), there is a role of mediating factors (Klapper, 1960 and Moss, 1996) among other concerns. The second section attempts to justify the question of the essay by providing some evidence of w hy the influence of television might be considered more important than other media a concern for media owners, human rights activists and policy makers. Here contributions are made on the distribution and coverage of television (Lichter, 1990), its accessibility (Burton, 2004) and extent of usage by children (Buckingham, 2007) among other arguments. The third section focuses on a range of specific concerns about the actual effects of television- of interest to parents, media researchers and human rights activists. These concerns include, aggressive behaviour (Bandura, 1994), gender stereotyping (Ingham, 1997) and citizenship (Selznick, 2008) among others. The fourth section critically discusses some of the methodological approaches to examining the influence of television on children that would be of possible interest to media researchers and policy makers. Here it briefly highlights possible theories of how children react when exposed to a media text through perceived processes of cultivation (Newbold, 1995), acculturation and socialization (Goonasekera, 1996) and varying intellectual development (Buckingham, 1998) among other theories. The fifth section is the authors perspective of the kind of effective action that should be taken to contribute to better effects research and healthy television viewing among children. The conclusion summarises the main elements of the essay. Situating the influence of television viewing on children in media effects research theory The early part of the 20th century saw a pristine effort in the study of mass media effects that began when public concern about the impact of movies on children and adolescents was prompted by the privately funded Payne Studies (Galician, 2004, p84). These and other media studies helped establish the notion that mass media messages are indeed powerful agents of social change (e.g. Hovland, et.al., 1953;Galician, 2004 and McQuail, 2005). The influence of television viewing on children is an important issue to examine because as McQuail in Newbold (2005, p9) argues, the media is a powerful shaper of opinion and beliefs. For Hovland, et.al. (1953, pp260-266), two personality factors appeared to play a significant role in determining variations in the degree of effect of a media text; intellectual ability and motivation. In even earlier work, Moreno (1934) underscored the importance of peer relations and the bonds they form based on values within the group that are perhaps influenced by media texts. Lazarsfeld et al. (1948, p151) argued that the process of attitude and opinion formation within the broader public sphere of say a community owed more to the influence of other people the opinion leaders, than the media itself. Within media effects research, the opinion leaders are considered the primary group whose relevance is not merely its existence but rather their influence on behaviour and attitudes of individuals that make up the group (Newbold, 2005, p17). Hovland and his colleagues were not only concerned with personality factors but more so with the message itself. They argued that its apparent trustworthiness and how it influences the learning of facts indeed invoked different reactions (Newbold, 2005, p15). For Klapper (1960, p8), mass communication does not ordinarily serve as a necessary or sufficient cause of audience effects, but rather functions through a nexus of mediating factors, an argument that emphasizes the total situation. Moss (1996, p5) see ms to allude to this when she stipulates that audience studies can be examined by establishing the social context in which texts are distributed and consumed. The disparity in effects research approaches perhaps provides an indication of the complexity of the emphasis of issues and concerns by mass communication scholars in demarcating the field. The next section provides some illumination on this latter concern by comparing the influence of television versus other media on audiences from the collective adult citizen perspective of human right activists, journalists and policy makers. The influence of television versus other media Lichter, et. al. (1990, p8) views effects of television as greater than the print media or even radio because it clearly provides its audience with a sense that what it views is true and real. They further argue (p8) that television has broken down class and regional boundaries to a far greater extent than other media (during the 1990s); as compared to say, the print media that is segregated by area of distribution and readership. For Burton (2004, p93), television is the most accessible media to most people, including young children, where television is their most favourite form of media. Buckingham (2007, p75) further illuminates Burtons assertion by arguing that if schools have remained relatively unaffected by the advent of new technology, the same cannot be said of childrens lives after school. He also argues that childhood is permeated and in some respects defined by modern media -television, video games, mobile phones, the internet that make up contemporary consumer culture. G avin (2005) asserts that within a year an average American child would have spent about 900 hours viewing television in school compared to and nearly 1,023 hours in front of a television at home. Kellner (1990, p1) supports the latter assertions and argues that 750 million television sets across 160 countries worldwide are watched by 2.5 billion people every day; underscoring the obvious ubiquity and centrality of television in our everyday lives. Television influence separates itself from other media influences by the extent of its central role in the lives of the contemporary child and perhaps the fact that this is coupled with frequent audio visual stimulation. Media convergence in the current advanced IT age has given rise to internet television and mobile phone television tuning that technically changes the perceived coverage and possible influence of television. Surrounding these postulations is a range of specific concerns that are briefly discussed in the next section; looke d at from the collective perspective of concerned parents, social scientists and possibly media theorists. Concerns about the influence of television viewing on children The debate about the influence of the media on children has been wide-ranging and at times fierce (Robinson Willett, 2006, p6) with concerns about violence, sexual content, advertising and its developmental and educational implications (p6). The Australian Psychological Society Ltd Factsheet (2000, p1) claims that prolonged exposure to television violence is among the factors which lead to children to display aggressive behaviour in both the short and long term. Some aggressive effects research evidences that up to 88% of children readily imitate aggressive behaviour seen earlier on television (Bandura, 1994 in Cumberbatch, 2008, p23). Other concerns revolve around the power of advertising. Buckingham in Dickinson, Harindranath and Linnà © (1998, p134) contend that advertising is often accused of promoting false needs, irrational fantasies or even reinforcing exaggerated gender stereotypes and; children are at risk because of their apparent inability to recognise its underlying per suasive intentions. Some authors attribute this to the effectiveness of advertising. Halford, et.al. (2004) argue that because food is the most frequently advertised product on childrens television programming, exposure to these advertisements effectively promotes consumption of the advertised products. Gunter and McAleer in Robinson and Willett (2006, p11) do not agree with the latter assertion and argue that objective evidence is much less conclusive as to the effect of advertising. For Coon, et.al. (2001), excessive TV viewing during childhood and adolescence contributes to higher intakes of energy through snacks and carbonated beverages and lower intakes of fruit and vegetables. Other authors (e.g. Gortmaker, et. al., 1996; Hancox, et.al., 2004) suggest that watching excessive television contributes to sedentarism in both children and adults by taking the place of more energetic activities. Some concerns have been reflected in childrens perception of traditional gender stereotyp ing on television that is perhaps no longer appropriate for the contemporary roles taken on by the sexes. Ingham (1997, p2) reports that women in the home are frequently represented via the housewife-type role, with the man as the strong, bread winning husband. She further argues (p3) that when women are portrayed as successful; it tends to be at the expense of their personal life, which invariably tends to be unhappy. From a philosophical perspective Goonasekera (1996,p41) argues that communications technology (including television) has greatly increased cultural contacts among people of different nations; providing unprecedented opportunities for the establishment of closer cultural linkages and identities. He further argues that this very opportunity raises fears of cultural domination and obliteration of ethnic identities. For Van Evra (2004, p66), the concerns have gone beyond looking at only the negative effects and argues that although television may displace study time or af fect reading habits and study skills; it can also stimulate interest in new topics, provide background material for school projects and stimulate classroom discussions. For Selznick (2008, p108), television teaches citizenship. A plethora of views exist on the perceived influence of television on children. As noted by some authors (e.g. Buckingham, 1998, p.137; Newbold, 2005, p15) and Klapper,1960, p8), intervening variables mediate between television and its audience. Selznick (2008, p108) also argues that whether the effect of television on children is seen as positive or negative, most scholars agree that television affects the way that children build their own identities, specifically how they understand who they are, what they like, their place in the world and their goals. The next section provides a critical exploration of some approaches and models in effects research around the influence of television on children by expressing the more prominent concerns that scholars have had of their peers. A critique of evidence and methodology around effects of television on children The development of effects research has largely been in the direction of emphasizing the role of intervening variables (Buckingham p136 in Dickinson, Harindranath and Linnà ©, 1998). Taking this as a starting point, Robinson and Willett (2006, p9) argues that the way we interpret physical phenomena is not constant across cultural boundaries. Cumberbatch (2008,p33) alludes to Robinson and Willets latter argument when he asserts that research evidence on the effects of viewing violence suffers from various methodological evidence. Moss (1996, p30) alludes to these latter arguments from a Vygotskian perspective when she asserts that children grow up accommodating themselves to the existing social forms of thinking, shaped through words (Moss 1996, p18) and perhaps by proxy; through what they see through different media. Perhaps at this point a small illustration might serve to stimulate the discussion. Recently in Uganda, horror was experienced when a group of school children witnessed one of their peers plunge to his death in a deep topless latrine after boasting to his friends about being Tinky Winky one of the Teletubbies on childrens television often seen to emerge or drop down a hole in the ground. The Tinky Winky illustration peripherally suggests that negligence might have caused such an unfortunate situation for the kids. But as some of the Ugandan community seemingly believed; television implanted a fatal irrational fantasy described by Buckingham in Dickinson, Harindranath and Linnà © (1998, p134). Gerbner and Gross (1976) in Newbold, 1995, p30) prefer to call the latter case cultivation that places emphasis on long-term effects of the media. Perhaps, what creates a fair amount of separation in effects research and perspectives is not only linked to the way we interpret physical phenomena but also to the way that populist views (Robinson Willett, p9) are taken as gospel truth. The elite Ugandan community called for a total ban of the teletubbies -a d emand that spread to human rights groups. Could peers perhaps have influenced their unfortunate friend through secondary transfer of their television experience with the teletubbies? For Moss (1996), children sense of the media is mediated through talk with peers, parents and teachers. Goonasekera (1996, p26) attempts to demarcate the process that leads to anti-social behaviour that he contends happens through a process of acculturation and socialization, where values such as respect for the sanctity of human life become weaker and values promoting short-term hedonistic behaviour become stronger. Does this latter postulation apply to the Ugandan tragedy above? Some authors think otherwise. Gauntlett in Dickinson, Harindranath and Linnà © (1998, p124) criticises the effects model for its media depictions of anti-social acts that he says is limited to fictional productions. The weakness with this latter assertion of the effects model is that other anti-social activities which appear in other media do not have similar effects on the same audiences. If also, as McKenna (1995,p25) asserts that public service broadcasting tends to be dominated by the elites, then how can one account for the violence that is prevalent in many rural areas in Africa that are not exposed to the media? Can this perhaps be controlled when testing hypotheses? McQuail (2005, p16) alludes to this when he asks; which aspect of the medium is being regulated? This latter assertion has connotations for media effects research methodology; especially testing hypotheses. Buckingham (2008, p31) recommends that research should contribute to the wider debates about the aims and methods of media education. For Moss (1996, p24), this kind of research could explore on a macro level, the influence of media products on society and its culture or the socio-psychology of the process for individuals. Buckingham in Dickinson, Harindranath and Linnà © (1998, p136) however notes that effects models assume that effects can simply be read off from the analysis of content. This latter assertion appears to undermine the mediating factors paradigm that he further argues, has a weakness of viewing the audience as a mass of undifferentiated individuals. However, Buckingham (p.137) also validates mediating factors research approaches that underscore the dependence of the socializing influence of television on diverse and variable meanings which its users attach to it (uses and gratifications) and where viewers construct meaning (constructivist). Anderson and Lorch (1983), allude to an active relationship between children and television as they view them as actively making the choice to pay attention to television which in turn influences the way they understand what they watch and on the activities available in their viewing environment. This approach appears not to account for future similar anti-social behaviour that children exhibit after recently watching television. Indeed, Buckingham (1998 , p139) expresses this latter concern with the ways in which childrens understanding of television changes along with their intellectual development and uncertainty over their ability to distinguish between reality and fantasy on television. But for Cumberbatch (2008, p13 p32) doubts remain over the validity of empirical evidence to the case of causality in effects research into media violence that he argues; fails to raise the question of investigating why many people seem unaffected by television violence. On the other hand Moss (1996, p30) postulates that through social activities, childrens interpretation of media text goes through a transformation as they represent what they know in the current context, and renegotiate its significance in the light of others comments to generate and sustain their talk. For Robinson and Willett (2006,p25), both popular and academic research view children as passive receivers of whatever messages the media offers, with little ability to resist t he effects. These hypotheses in the underlying models of communications create a separation in the evidence generated by effects research of the media on audiences. The variegated demarcation of concerns in this and other sections only adds to the complexity of the issues around televisions influence and further raises the question of kind of effective action that needs to be taken. The next section attempts to illuminate this latter question from the authors perspective. Effective action for better effects research and healthy television viewing among children The concerns laid out in previous sections are based on the premise that watching television might have both positive and negative effects. This said, there appears to be vast inconclusive literature on anti-social effects such as violence compared to pro-social influence that television might have on children. Research might better serve in demarcating the field by illuminating the more positive aspects of television influence on audiences. With global processes such as the current economic recession and globalization unfolding or deepening, it might be useful for research to investigate the effects of television viewing on cultural practices or on economic status of audiences across an array of ethnic groups. Also investigating the effectiveness of mediating factors in influencing the resulting effect(s) might be an interesting area for research e.g. does someones religious beliefs rein-in or promote potential anti-social behaviour? Can say criminal anti-social behaviour have a gen etic link that manifests under a threshold of specific media exposure? How can research separate media and non-media influences across different audience age groups by first establishing a baseline of what children already know about the media? In terms of the presumed effects of advertising, media violence and so forth, parents or guardians need to review the balance of the childs daily activity based on some anti-social indicators. For example, if a child always chooses to watch television instead of play with friends or only talks only about television programs and characters, or is not performing well in school, it would be prudent to cut back on the amount of time spent in front of the television. Television viewing time should be negotiated together with the child. Parental Guidance locks should also be instituted on undesirable programmes. It is also helpful for adults, media text producers and regulation to help children interpret and critique the viewed material in order to promote constructive ways that life and values should be interpreted. Conclusion This essay has benefited by examining some of the salient issues around adult citizens concerns about the influence of television viewing on children. It focused on loosely defining the category of adult citizens and their specific interest in aspects of the topic. The discussion was demarcated by situating the topic in media theory, justifying the importance of examining the influence of TV versus other media and then specifically highlighting the plethora of concerns that were mainly negative. These concerns then spilt over into a separate section that focused on a critique of some of the existing methodological approaches and concerns. This was important to examine because methodological approaches inform the existing evidence and facts that a range of adult citizens base their understanding of the issue on. The essay then underscored the fact that mostly negative evidence exists around examining the influence of TV viewing on children and inconclusive in its findings. The essay t hen recommends future research to look into more positive facets when examining the issue and to incorporate the interesting dimensions of genetics, ethnicity and spirituality. This complex essay would have benefited more from an in-depth examination of the causal link between ethonographic, child development and economic issues and critical distancing in the influence TV television viewing on children.

The Negative Effects of Power Rangers on Children Essay -- Media Viole

The Negative Effects of Power Rangers on Children "Master Sword†¦.. show your power." When Ranger Mike encounters trouble, he calls on his power source for a transformation. He is then empowered with sword in hand ready to fight the giant dinosaur from a distant planet (Haim, 1999). The show continues entertaining children with many more similar scenes of fighting. Children of all ages are attracted Power Rangers' television programs, movies, and toys. Because of the amount of violence, Power Rangers has raised concerns for parents and professionals. Power Rangers are a group of teenagers who discover their call to save the world from injustice. When they need to fight they simply call upon their power, transform into a superhero then fight. They will fight by using karate chops and fancy moves of martial arts—flying and jumping through the air. Other than their karate moves, they are powerless unless they transform into their outfits—each uniform a different color. It is only by their super power god that they can access their powerful swords, and fight the enemy. After every act is won, they of course are unharmed, they transform back into their normal human beings and life goes on (Haim, 1999). Some consider Power Rangers as harmless simply because it is a child's program and just a show. Contrary to this, evidence shows that it does harm children in more than one way. Children are not able to perceive it as fantasy, but rather real because of the real-live people and scenery. Whether the children perceive it as real or not, children are influenced heavily by the show resulting in aggressive behavior. Parents, teachers, and the Christian community notice the increased aggression and are concerned ... ... National Association for the Education of Young Children. --------- and Paige, N.C. (1996). Disempowering The ‘Power Rangers’. Education Digest 61 (9) 17-21. Retrieved October 25, 2001 from MasterFILE Premier database. Marks, A. (1998). What Children See and Do: Studies of violence on TV. Christian Science Monitor 90 (99) 3. Retrieved October 26, 2001 from MAS Ultra School Edition. Stanley, T.L. (2001). Power Rangers Still Have a Kick. Los Angeles Times. Retrieved October 25, 2001, from Newspaper database. Teachers are beginning to fight back against Mighty Morphin Power Pupils. (1995). Curriculum Review 34 (6) 11, Retrieved October 25, 2001 from MasterFILE premier database. White, D. (1999 June). â€Å"Violence is not Child’s Play: Parents fight an uphill battle in teaching non-violence to their children. Christian Social Action 12, 30-32.

Business Ethics and the Chinese Market Essay -- Business Ethics Essays

I believe that standard business ethics cannot be possible internationally. Culture varies from society to society. The change in culture varies due to various reasons it depends on economic and legal factors. Political and legal factors play a vital role and that differentiate from one culture to another that is why I believe that business ethics can never be universal. Considering the example of China where government put a check on online information. Google has a big concern over the Chinese market because many web pages were blocked within that region. Culture also have great influence in emerging economies as it can be observed that in many countries offering expensive gifts in corporate world is consider as bribe especially in United States or Canada while in few countries it is ethically acceptable. Here, sharing expensive gifts even to politician in power is illegal but companies provide them as a bribe otherwise they will not receive any favors from the government. To run smooth business it is important to not to have any barriers for that company avail this option of gifting bribe to high officials even the foreign corporation does not hesitate to follow this same practice. Chinese is suppose to be as the big market, which helps in generating revenues because of this reason Google had to change their ethical rules for China, and has to follow their rules and Chinese government also did not them to lose. The role of cooperation is to establish a relation of profit that creates a support to their investors. The rules and laws of the corporation follows the sets, which are made by National Government of the country where they are operating however, they do not mainly play a role in changing the ethics of the c... ...ucious%20connection%20120505%20science%20direct.pdf). Cox, T., and Blake, C. (1991). Managing Cultural Diversity: Implications for Organizational Competitiveness. Academy of Management Executive vol. 5 (3). Retrieved from (http://www.jstor.org/discover/10.2307/4165021?uid=3738832&uid=2&uid=4&sid=21101348728463). Hitt, M., Lee, H., and Yumel, E. (2002). The Importance of Social Capital to the Management of Multinational Enterprises: Relational Networks among Asian and Western Firms. Asia Pacific Journal of Management vol. 19 (2). Retrieved from (http://link.springer.com/article/10.1023%2FA%3A1016247920461?LI=true). Welbourne, P., Harrison, G., and Ford, D. (207). Social Work in UK and the Global Market Recruitment, Practice and Ethical Considerations. International Social Work vol. 5 (1). Retrieved from (http://isw.sagepub.com/content/50/1/27.short). Business Ethics and the Chinese Market Essay -- Business Ethics Essays I believe that standard business ethics cannot be possible internationally. Culture varies from society to society. The change in culture varies due to various reasons it depends on economic and legal factors. Political and legal factors play a vital role and that differentiate from one culture to another that is why I believe that business ethics can never be universal. Considering the example of China where government put a check on online information. Google has a big concern over the Chinese market because many web pages were blocked within that region. Culture also have great influence in emerging economies as it can be observed that in many countries offering expensive gifts in corporate world is consider as bribe especially in United States or Canada while in few countries it is ethically acceptable. Here, sharing expensive gifts even to politician in power is illegal but companies provide them as a bribe otherwise they will not receive any favors from the government. To run smooth business it is important to not to have any barriers for that company avail this option of gifting bribe to high officials even the foreign corporation does not hesitate to follow this same practice. Chinese is suppose to be as the big market, which helps in generating revenues because of this reason Google had to change their ethical rules for China, and has to follow their rules and Chinese government also did not them to lose. The role of cooperation is to establish a relation of profit that creates a support to their investors. The rules and laws of the corporation follows the sets, which are made by National Government of the country where they are operating however, they do not mainly play a role in changing the ethics of the c... ...ucious%20connection%20120505%20science%20direct.pdf). Cox, T., and Blake, C. (1991). Managing Cultural Diversity: Implications for Organizational Competitiveness. Academy of Management Executive vol. 5 (3). Retrieved from (http://www.jstor.org/discover/10.2307/4165021?uid=3738832&uid=2&uid=4&sid=21101348728463). Hitt, M., Lee, H., and Yumel, E. (2002). The Importance of Social Capital to the Management of Multinational Enterprises: Relational Networks among Asian and Western Firms. Asia Pacific Journal of Management vol. 19 (2). Retrieved from (http://link.springer.com/article/10.1023%2FA%3A1016247920461?LI=true). Welbourne, P., Harrison, G., and Ford, D. (207). Social Work in UK and the Global Market Recruitment, Practice and Ethical Considerations. International Social Work vol. 5 (1). Retrieved from (http://isw.sagepub.com/content/50/1/27.short).

“As You Like It” Essay (Advanced English) Essay

A sense of belonging can be founded through an individual’s personal aspiration to inherently connect with other people. The interaction and interconnectedness of relationships can be viewed as the most significant factor influencing an individual’s sense of acceptance within their surrounding environment and ultimately will determine the level of affiliation they can acquire personally. The comedic play â€Å"As You Like It† composed by William Shakespeare (16th Century), examines the idea of belonging to people and its significant influence over an individual. Similarly, Ang Lee’s film â€Å"Sense and Sensibility† (1997), correspondingly explores the perception of belonging through the interaction and contact with people and the relationships that are innately developed. Through the use of characterisation within both texts, the notion is thoroughly explored to exert a deepened understanding of belonging to people and how it can significantly infl uence an individual in most cases favorably. However, there are some instances where an individual cannot find a personal sense of acceptance within the relationships they withhold and therefore do not achieve a sense of affiliation within their social surroundings. The idea that people and the relationships they develop are the most influential facet in deciphering ones’ sense of belonging, is thoroughly examined within Shakespeare’s â€Å"As You Like It†. This is evident through the characterisation of Rosalind and the loving familial relationship she has with her cousin Celia. As they both were â€Å"bred together† and grew up within the court , â€Å"from their cradles† to adulthood, both Celia and Rosalind have developed an inherent familial bond for one another becoming â€Å"inseparable†. Shakespeare’ emphasised on the loving and devout nature of their relationship to the audience by demonstrating Celia’s absolute adoration for Rosalind over her own Father. This can be observed when Rosalind was banished from her home, the court, by Duke Fredrick (Celia’s father). Celia’s sense of belonging to her father was weakened as he betrayed her familial trust and so asked him, à ¢â‚¬Å"Pronounce the sentence on me my liege, I cannot live without her company†. The formality of the blank verse illustrates her detachment from her father and demonstrates the breakdown in their filial relationship. However, Shakespeare has used this to illuminate Celia’s loyalty and familial belonging to Rosalind, thus conveying their â€Å"inseparable† nature and the strong sense of affiliation between one another. (337) Similarly, in â€Å"Sense and Sensibility† the widowed mother Mrs. Dashwood and her three daughters are exiled from their home due to social expectations. However, even with the removal of their place of belonging it is their strong familial bonds and connections that allow them to find a sense of individual affiliation. This is evident towards the beginning of the film when they are introduced to their new home a small cottage in the country side which has just been juxtaposed with the Mansion seen in the previously. As they walk up towards the cottage their is a long shot that portrays the family walking towards the cottage together in a huddled group. Ang lee, has used this positioning of the camera and the actors to display the idea that it is within family they find belonging not place. This again supports the notion that belonging is most significantly founded within the people and relationships an individual withholds. (537) Furthermore, Shakespeare’s portrayal of the loving romantic relationship between Orlando and Rosalind additionally acts as a representation of how influential the contact between people can affect an individual’s sense of belonging. With Rosalind and Orlando finding themselves in the Forest of Arden due to the external influences of powerful men exerting their hate, such as Duke Fredrick and Oliver, both characters find themselves in similar circumstances. However, it is Orlando’s love that demonstrates his sense of affiliation to Rosalind through metaphorical language by comparing her to precious objects. He passionately declares, â€Å"No jewel is like Rosalind; Her worth, being mounted on the wind† which clearly exemplifies to the audience of his complete love for her. The use of extensive amount of romantic poetry and adoring tone is used to demonstrate their love towards one another. And that they find their sense of belonging with one another no matt er where they are and what place they are set, again emphasising the significance of contact between people becoming a poignant source of belonging for an individual. As each individual is intrinsically different, where relationships and interacting with other’s may offer satisfaction to some, others find greater fulfillment in self. Shakespeare clearly demonstrates this choice of belonging to self rather through the contact of other people, through the characterisation of Jaques. Being described as â€Å"melancholy† Jaques chooses not to affiliate with the people around him, and finds satisfaction in being alone. Jaques believes that â€Å"the worst fault you have is to be in love†. His cynical tone and attitude towards love and relationships demonstrate his choice not to associate himself with others. In effect, Shakespeare uses prose to enhance one’s insight into people who chose not to conform to belonging. This is a singular instance where an individual does not find a sense of belonging through the contact between people and the relationships developed, however, represents a lonely and melancholy life. Contrary to this, majority of the character’s within â€Å"Sense and Sensibility† finds a sense of belonging through the people they associate with. In ‘Sense and Sensibility’, Marian falls in love to a young suitor named Willoughby. However, Willoughby chooses not to belong to Marian due to social expectations, which essentially, caused personal consequences for his sense of affiliation. These consequences become evident within the last scene, â€Å"The marriage†, when Marian has been happily married to Brendan and the whole town is celebrating. There is a close medium shot of the both of them happily departing from the church, when the camera suddenly cuts to Willoughby up on a hill. Out from the town he is looking down on the celebrations with a saddened expression. Through the use of camera techniques and expression it becomes evident to the audience that he feels a sense of exclusion and detachment from the people he once was closely affiliated with. This further emphasises the consequences that can come to an individual when they chose expectations and society over the people and relationships they withh old. Nevertheless, the consequences of being lonely is welcoming to him and therefore, does not negatively affect him like Willoughby. Moreover, the interconnectedness and affiliation with people is the most significant factor influencing an individual’s sense of belonging or not belonging. Throughout the text â€Å"As you like it† and the film â€Å"Sense and sensibility†, this idea is thoroughly explored through the character’s represented by the composer’s and the relationship’s they developed, either familial or romantic. However, although one can find significant belonging through another person, some can chose not to belong, such as Jaques or Willoughby and by choosing not to belong it can create consequences resulting in a sense of loneliness. However, there are singular instances, like Jaques, where choosing not to belong to people can create self fulfillment in one’s self and a sense of belonging.

Keats’ Romantic Eco-Poetics

Ecocritics work to develop and demonstrate the connection between nature and humanity by expressing how places are connected to the people that live in them. Likewise, those places, or nature, affect the people that live within them and vise versa. John Keats’ eco-poetics often convey a Romantic adoration for nature by means of a self-conscious, philosophical imagination’s connection to nature. His enthusiasm for the philosophical as well as the corporeal scopes of nature plays an obvious fundamental role in his theory of consciousness and aesthetics. Keats has specific qualifications for truth and beauty.Truth is all inclusive, combining all experiences with nature in one’s life, whether they are affirmative or undesirable experiences, into one functional vision. However, Keats separates his poetry from nature in dominating way. He does not believe that nature only funds the aesthetics of his poetry, but rather that his poetry forces readers to recognize a deepe r meaning to existence. ‘Ode to a Nightingale’ is an excellent example of Keats’ use of nature in developing the poet’s assumptions of consciousness and philosophy. The initial use of a bird singing, in its poetic aesthetics sense, portrays the beauty and concord within nature.Keats embraces the thought of a painless death only while listening to the nightingale’s song. This is because of the bird’s ability to be free, which wills Keats’ to want a similar freedom, apart from the suffering and pain within human life. He even speaks as though the nightingale is immortal and incapable of the sorrow of death. Within the same stanza, which can be found below, Keats speaks of a magic this nightingale holds. It is as if Keats firmly believes in the nightingale’s ability to transcend the natural world, into a world free of cares and lacking death. My heart aches, and a drowsy numbness painsMy sense, as though of hemlock I had drunk, Or emptied some dull opiate to the drains One minute past, and Lethe-wards had sunk: ‘Tis but through envy of thy happy lot, But being too happy in thy happiness, That though light-winged Dryad of the trees, In some melodious plot Of beechen green, and shadows numberless, Singest of summer in full-throated ease. (Lines 1-10) Though wast not born for death, immortal Bird! No hungry generations tread thee down; The voice I hear this passing night was heard In ancient days by emperor and clown Perhaps the self-same song that found a pathThrough the sad heart of Ruth, when, sick for home, She stood in tears amid the alien corn; Charmed magic casements, opening on the foam Of perilous seas, in faery lands forlorn. (Stanza VII) Likewise, the seasonal transition depicts nature’s ability to change in spite of man’s inability to look past their monotonous and speculative life. Keats focuses on the phenomena of metamorphosis in regards to the conscious self. This pattern of c ycles which can be directly connected to the process of life and human existence can be seen in the fifth stanza of ‘Ode to a Nightingale’ as well as in ‘to Autumn. Fast fading violets cover’d up in leaves; And mid-May’s eldest child, The coming musk-rose, full of dewy wine, The murmurous haunt of lies on summer eves. (Lines 47-50 ‘Ode to a Nightingale’) Where are the songs of Springs? Ay, where are they? Think not of them, thou hast thy music too,— While barred clouds bloom the soft-dying day, And touch the stubble-plains with rosy hue; Then in a wailful choir the small gnats mourn Among the river swallows, borne aloft Or sinking as the light wind lives or dies; (Lines 23-29 ‘To Autumn’)Again, Keats’ implies a connection between human existence and the fact that there would be no meaning to life without the inevitability of eventual death to the seasons, life in spring and death in winter. Along with this rend ition of life and death, Keats creates a feeling of comfort in his ecological representation of death. In ‘To Autumn,’ Keats displays a world in which fruit is ripe and flowers are budding. Colors are alive and bright. However, each season brings the death of the one preceding it. In other words, every season, as with every human existence, has the capacity of life and death.The ecology behind this declaration appears within the recurring and inexhaustible rebirth of nature’s beauty. On the other hand, I do not believe that Keats’ sole intention was to display the beauty of nature. Keats often uses the exploration of nature and its imagery as a socio-political symbol of freedom, sovereignty, and harmony. Although autumn is beautiful and Keats uses this ecology to the political and personal strife found within every human being. I believe this to be true because Keats wrote ‘To Autumn’ in September of 1819, shortly after his brother, Tom, died in December of 1818 of tuberculosis.Also the Peterloo Massacre, which occurred in August of 1819, about a month before Keats wrote ‘To Autumn,’ may have influenced his language and aesthetics within the poem. Keats was obviously pondering the concept of death and his undeniable belief in an existence after death. It is important to consider the context, both political and social, in which ‘To Autumn’ was written. This is because â€Å"ecocritics enlarge the vision(s) of texts and their role and function in our lives while challenging, the readers, to investigate and grapple with our personal understanding of humanity, texts, and nature itself (Bressler). Our understanding of humanity, text, and nature is often greatly influenced by the experiences we face from day to day. Keats is able to use his poetry to address a number of reoccurring ideas: the relationship between art and existence, the limitation of that existence and how those limitations are embrac ed by people, and the inevitability of death and loss of everything that is capable of reproduction and beauty. Although his poetry is beautiful, his ideas are somewhat tragic.

Marketing report Essay Example | Topics and Well Written Essays - 750 words

Marketing report - Essay Example is to serve the telecommunication needs of the customers, it is imperative that a wired headset and a microphone is provided to the customers in the packet with the phone, but a wireless Bluetooth device should also be made available at an affordable price because people prefer to go wireless while they are travelling and so on. Since the Smartphone Shocker also has the JOLT technology built in with it, it should also develop a travel charger, even though the JOLT technology has its own charging up device, people would want to keep their cell phones charged all the time and since while travelling phones are idle, the travel charger would make sure that people are able to charge their phones and keep their batteries powered up so that they never have to miss a call or message due to a dead battery. Another accessory which is very important for cell phone users these days is the data cable which enables them to directly link their personal computers to their phones, though phones can also be connected through Bluetooth technology but a data cable is much more secure than the Bluetooth and enables customers to perform many more functions than the Bluetooth technology does, hence a data cable should also be included with the cell phone in the package. The data cable can also be used to charge the phone through the personal computer, so where sockets are not easily available, customers can just plug their phone into their laptops and charge the phone. Since the Smartphone Shocker has a media player and it can also serve as a music player for its customers, a dock station could also be developed for the consumers, this would enable the customers to connect their phone to the dock station and the dock station would have speakers on which customers can listen to their favorite music while their phone is being charged. To customers it is all about convenience and the availability of options, the more convenient a device is or the more options that they have through

Community safety Essay Example | Topics and Well Written Essays - 2500 words - 3

Community safety - Essay Example In multi-storey buildings, the number of occupants is also more than in single dwellings. The increased population density gives rise to a greater risk of fires and other hazards. The increased height compared to other low height buildings and houses requires specific management strategies employed for large structures and necessitates the need for special fire safety systems and measures. Moreover, buildings which are under construction pose greater risks for domestic fires to the occupants. The need for an effective fire safety system becomes even more urgent if the occupants are migrant workers. Changes in the electricity and gas supplies by occupants can significantly increase the potential for a domestic fire. This paper attempts to examine fire safety strategies that can be employed to reduce the number of injuries and fatalities as a result of domestic fires in multi-occupancy high-rise buildings which are under construction and provide overpopulated temporary housing for migr ant workers. One of the major risks that an overpopulated high rise structure presents is the problem of evacuation. In the case of evacuation during a fire emergency, a large number of occupants inside the building can increase the time taken to evacuate. Many buildings do not have a sufficient number of staircases and fire escapes. Evacuation measures also delay the fire suppression by firefighters. This causes more spread of the fire, and even more damage to the property, not to mention the increased fatalities and injuries that will accompany the spread of the fire to other parts of the building. Evacuation measures are also hampered by the lack of internal staircases to protect from smoke and fumes. The heat emitted from the fire can also cause injuries and burns. The problem of limited stairwells becomes even more acute in a building that is under construction and is overpopulated. Not only would it be difficult to evacuate the building,

Annotated Bibliography Essay Example | Topics and Well Written Essays - 1250 words - 2

Annotated Bibliography - Essay Example This book shows that how the activities like peer coaching, discussion among colleagues, reflective learning, and experience based recollection can help in staff development, and hence, human resource development. The book helps the reader to understand that the staffs in an organization have tremendous ability and potential to learn and grow if they reflectively interact among themselves. In this journal article, the importance of Resource-Based View (R-BV) in relation to strategy and analysis methods in an organization has been explained. The core competencies of human resource in an organization are identified as critical catalysts in the process of obtaining a competitive advantage. The article explores the role of human resource development in properly utilizing the technique of R-BV in deciding organizational strategy. In the book, the authors put forward the idea that employee behavior is crucial in assessing, implementing, designing, and evaluating the human resource development programs. Further, the book focuses on the techniques of employee orientation and socialization, coaching, training, and counseling. Importance of career management and development has also been explained from the employees’ perspective. The book serves as a valuable resource for designing employee training and development programs. This book has been written to elucidate certain critical ideas in relation to training and development processes. Training programs are crucial in human resource development, and hence the trainers should be properly guided and groomed. In this book, the writer has explained the utilization of performance gap analysis, which can help the trainers to ascertain the difference between actual and potential performances of their trainees. Hence, they would be able to contribute more analytically in the human resource development process. In today’s competitive and global environment, strategic analysis, implementation, and