The House of Mango Street Literary Devices Flashcard

The House of Mango Street Literary Devices

tom sawyer essays

tom sawyer essays Tom Sawyer is a boy who is full of adventures. In his world there is an adventure around every corner. Some of his adventures have lead him into some bad situations but with his good heart and bright mind he has gotten out of them. Tom lives with his aunt Polly, his cousin Mary and his bother Sid. One of the first things to happen in the book is a memorable one, the painting of the fence. Tom's aunt Polly made Tom paint her fence on a Saturday as a punishment. Tom just hated the idea of having to work on a Saturday while all of the neighborhood could make fun of and harass him. After Tom tried to trade some of his possessions for a few hours of freedom he had a stroke of genius, instead of him paying people to work for him, he made people pay him to paint. Tom managed this by telling people that it isn't every day that you get a chance to paint a fence and he thought it was fun. He had people begging him to paint by the time that he was finished his story. He would have taken every boy in the town's wealth if he On June 17th about the hour of midnight, Tom and his best friend Huck were out in the grave yard trying to get rid of warts, when they witnessed a murder by Injun Joe. At the time Muff Potter was drunk and asleep so Injun Joe blamed the murder him (Muff Potter). They knew if crazy Injun Joe found out they knew, he would for sure kill them. Tom wrote on a wooden board "Huck Finn and Tom Sawyer swear to keep mum about this and they wish they may drop down dead in their tracks if they ever tell and rot", then in their own blood they signed their initials TS and HF. A few days after that incident Tom, Huck and Joe decided to go and become pirates because no one cared for their company anymore. They stole some food and supplies and then they stole a raft and paddled to an island in the middle of the Mississippi River. They stayed and pirated for several days, then t...

Mergers and Acquisitions Essay Example | Topics and Well Written Essays - 2500 words

Mergers and Acquisitions - Essay Example Before this governments believed this was a nascent industry that needed its protection. However, over the last three decades the industry has become highly competitive forcing many carriers to operate on thin margins. In fact, four of the six legacy carriers filed for Chapter 11 bankruptcy over the last ten years. American Airlines and Continental were the only two that did require bankruptcy protection (Harrison, 2010). US Airways is experiencing aggressive growth which is a consequence of its recent negotiations with other firms within the market. Specifically the Delta Slot Transaction whereby US Airways entered into a mutual asset purchase and sale agreement with Delta (Esterl, 2010). Pursuant to the agreement, US Airways would transfer to Delta certain assets related to flight operations at LaGuardia Airport in New York, consisting of 125 pairs of slots currently used to provide US Airways Express service at LaGuardia. Delta is expected to transfer to US Airways certain assets related to flight operations at Washington National Airport, including 42 pairs of slots, and the authority to serve Sao Paulo, Brazil and Tokyo, Japan. The agreement is structured as asset sales and is anticipated to be cash neutral to US Airways. The net benefit to the transaction is the restructuring of U.S Airways to focus its strategy and meet the growing demand. The agreement must be approved by the U.S.  Department of Justice, the DOT, the FAA and The Port Authority of New York and New Jersey. If approved, this transaction will significantly increase US Airways’ capacity in the Washington,  D.C. market and improve profitability(Gibbons, 2007). US Airways is experiencing slow growth coupled with an improving competitive market position. This means that US Airways is going through a phase of concentrated growth. The Frequent Traveler Program is a great method for the company to focus on their local hubs and create loyal consumers in those markets. This will undermine the low transfer cost and incentivize ticket purchasing through their company. This program helps generate a loyal consumer base and helps differentiate between airline services. Focusing on this program is key to brand development for US Airways. The Dividend Miles program credits passengers who fly on US Airways and Star Alliance carriers. Credits can be redeemed for travel on US Airways or other participating partner airlines, whereby US Airways assumes the fee. The incremental cost method is used to account for the portion of frequent traveler program liability related to mileage credits earned by Dividend Miles members. This creates an obligation to provide future travel when credits are redeemed (Gross, 2007). II. Company Strategy The possibility for a merger between US Airways and American Airlines have been stifled twice before, but renewed interest in the merger possibility has been created as a result of economic re-stabilization. But the two companies are currently in me rger talks that would make US Airways the second largest airline. The industry reported a $60 billion dollar loss since 2000 which has spurred interest in consolidation. Even with the dramatic declines in capacity by airlines collectively, in recent years, experts believe that there are too many airlines and a shortage in travelers. A merger could help both increase the earnings per share in a smaller timeframe than either company can accomplish alone. The industry is

What is knowledge Essay Example | Topics and Well Written Essays - 1500 words

What is knowledge - Essay Example The paper examines the practice of knowledge management and how it has helped Japanese companies to gain a competitive edge. Porter (1998) gave the structure of the Five Forces Analysis that gives companies a sustainable competitive edge in a market. While the structure allows analysts to form a grouping of manifestations and market forces such as threats of suppliers and substitutes, power of buyers and barriers for new entrants, the framing is not a mantra that yields solutions. Kadapa (2006) argues that after employing tools such as PEST and SWOT, analysts still have to find a way to solve problems and the industry is interested in solutions. At such junctures, when easy solutions are not obvious, it is knowledge management practices that help to provide the means to achieve competitive advantage. Again Drucker (1981) tried to provide answers to the phenomenal success that Japanese industries have achieved since the Second World War when the country was reduced to rubble. The author argues that just by using oriental philosophy, it is not possible to explain how the country went ahead in all fields of industries such as automobiles and electronics. The author suggests that the main secret lay in sharing knowledge and information among the workers and diffusing it to the people who need it, that helped Japan to achieve its success. A rigorous mindset, good knowledge of mechanical and electrical engineering that existed from the pre war days and the insight to apply it effectively helped the country to go forward. By extensively reading the works of the author, it is obvious that he is explaining a culture where knowledge is continuously being recycled and redistributed. Drucker (1999) speaks of the management challenges for the future and speaks of how organizations need to ap ply and reapply their learning and knowledge if they want their competitive advantage to be sustained. Meyer

PRACTISE PROPOSAL Research Example | Topics and Well Written Essays - 1500 words

PRACTISE - Research Proposal Example 1. To explore the attitudes and perceptions of patients in healthcare settings toward the options and support that they receive want to increase their protein levels; and To establish recommendations for future research along with implications for practice with regards to the training and support that is provided for medical practitioners in healthcare settings (Marshall, 2007). Literature Review Socrates once said. â€Å"There is only one good, knowledge and one evil, ignorance.†This thought should assist us in all what we do, particularly where our health is concerned. Several individuals don’t have any idea of how to maintain good health. When sickness is experienced, Individuals rely on medical practitioners for cure. What they fail to realize is that the cure comes from within. Nature has offered with wonderful immune system, and all we require to do is to take proper care of this internal healing force (Marshall, 2007). Several health stores are stained with the i rony that few of their products are in reality healthy, from herbs of unknown utility and purity of dietary supplements capitalizing on current patterns in hair gain or weight loss. Several supplements are top sellers in the market. But a growing research body indicates that one doesn’t need protein supplementation unless you are an athlete having intense training or gravely ill as a result of starvation or any wasting disease which in this case will call for the need ( Marshall, 2007). The new studies emphasize the fact that the most compassionate thing about protein supplements is a waste of money. You reap little advantage and instead put yourself at risk for bone, kidney and heart disease. Medical researchers have warned against protein supplements for several years for the average individuals. But several sports trainers keep on pushing them on amateur athletes since they don't know any better (Creswell, 2003). Individuals need proteins when exercising, especially when t hey try to build muscles by weightlifting or through other forms of resistance training. The muscle building process involves muscle filament damages and rebuilding them, this calls for more protein (Marshall, 2007). A study published recently, in the journal Nutrition, reviewed more than one thousand adults at fifty ordinary commercial gyms and established that nearly ? of the men were using dietary supplements, largely protein powders, with no direction. None required protein, the researchers concluded (Roberts, Perryman & Rivers, 2009). Correspondingly, a smaller research study by a master's thesis by Martin Frechette from University of Montreal investigated the diets of elite athletes, in part of the Canadian Sport Centre Dietary Research Study. Above 90% of these athletes were using dietary supplements, on recommendation of friend or trainers; only 25% could clarify why they were using it; and of those utilizing protein supplements, above 80% already had enough dietary protein intakes (Roberts, Perryman & Rivers, 2009). Description of design Research Approach My study will

Marketing Strategy of Mercedes and BMW

Marketing Strategy of Mercedes and BMW What is marketing? Who really knows? In our era, most of the people have in their mind a different meaning of the marketing. For me, marketing is a mean which pulls the strings of our economy. The language of marketing has been borrowed from the military. We talk about defensive marketing, offensive marketing, and guerrilla marketing. Often overlooked, however, is flanking, one of the most powerful military strategies. As for the official meaning of the word, marketing is: Marketing is the process by which companies create customer interest in goods or services. It generates the strategy that underlies sales techniques, business communication, and business developments Marketing is defined by the American Marketing Association (AMA) as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The Chartered Institute of Marketing defines marketing as the management process responsible for identifying, anticipating and satisfying customer requirements profitably. Maybe there are thousands different meanings of marketing but in the end they are all agreed that it was created to help the market and the consumers to fulfill their needs. BMW VERSUS MERCEDES-BENZ This assignment is to analyze and compare the marketing strategies of BMW and Mercedes-Benz. Both companies are renowned market leaders in supplying automobiles. The pair has a history of providing innovative cars for the past century. Over the years with the improvement of technology BMW and Mercedes-Benz have met customer needs by producing the most inspiring and well developed cars of their times. The BMW Group concentrates on selected premium segments in the automobile market. This means that they specialize in providing a high quality product and in return they can achieve higher revenues per vehicle sold. In contrast Mercedes-Benz which also provide to the premium segment of the market have concreted their name in history as manufacturers of luxury cars, have opened their doors to a range of more dynamic models targeting the slightly younger market. Mercedess most powerful competitor has long been BMW. The two companies marketing strategies seemed to mirror one another in the 1 990s. Thus in 1996, Mercedes signed a deal to promote its vehicles in Universal Pictures The Lost World, but it was several years behind BMW, which in 1995 made an agreement to feature its vehicles in the James Bond film Goldeneye. More important was an overall shift by both companies in response to the rise of Japanese luxury vehicles such as Lexus and the Acura Legend. Farrell reported in Brandweek, With repricing and repositioning-advertising messages emphasize more value instead of luxury-Germanys two luxury leaders, Mercedes and BMW, are on the offensive à ¢Ã¢â€š ¬Ã‚ ¦ Both have rebounded with a reversal of marketing strategies that include new, lower-priced products and even ads that tout price. Nonetheless, of the two manufacturers, Mercedes has made the more drastic changes. THE HISTORY OF BMW Bayerische Motoren Werke AG (BMW), or Bavarian Motor Works, is a German automobile, motorcycle and engine manufacturing company founded in 1913 with the formation of the Rapp-Motorenwerke company by Karl Rapp. The firm were engaged in the production of aircraft engines from a former bicycle factory located near Munich. It was close to this plant that Gustav Otto established the Bayerische Flugzeugwerke AG aircraft factory and in 1922 these two organisations merged to form BMW. The letters stand for: Bayerische Motoren Werke. In their early years BMW produced mainly aircraft engines, but also some motorcycle engines. In fact the BMW badge is supposed to resemble a spinning aircraft propeller. It wasnt until 1928 when BMW bought a car factory at Eisenach/Thuringia that BMW began producing cars. Along with the factory they bought the license to produce a small car called the Dixi. It was in 1936 that BMW introduced the type 328 roadster which quickly became the most successful sports car of the time. The type 328 roadster accumulated a number of prestigious wins on the racing circuit and was nominated as car of the century in 1999. BMWs involvement in aircraft engine production during WWII led to a 3 year ban on production at the end of the war. It wasnt until 1949 that they were able to return to production which they did with the 250cc R24 motorcycle. It was in 1951 that BMW introduced a spacious, 6-cylinder sedan called the 501. This was followed by the 502 which featured a lightweight alloy V8 engine. Later in the 1950s they began producing the BMW 507, a lightweight, V8 propelled sports car. This was the vehicle they hoped would revive the sporting success theyd achieved with the 328 roadster. But this wasnt to be. They were losing money on every 507 that was produced and so production stopped in 1960. Also during the 1950s BMW bought the design and manufacturing rights to the Isetta which was to become one of the most successful microcars in the post WWII years. It was a time when cheap, short distance transportation was much needed and the 2-seater, with an economical 250cc engine, fit the requirements nicely. Manufacturing rights for the Isetta were sold to various production companies around the world and these included the British Railways works in Brighton, UK. The 1960s saw BMW enjoying a number of notable successes including the BMW 1500 which was a 1499cc, four cylinder touring sedan introduced in 1961. This was the first of the modern BMW sports sedans. They went on to produce a series of popular sedans including the famous BMW 2002. This was a 2-door sedan that had been based upon the 4-door 1600. The 2002 was to be the forerunner of the BMW 3 series and production of this successful model continued until 1976. By the 1970s BMW had cemented their reputation as an innovative automobile manufacturing company. The 70s saw the introduction of the 3-tier sports sedan range consisting of the 3-series, 5-series and the 7-series. Between 1970 and 1993 BMW car production quadrupled and turnover increased by 1700%. The 1990s, after 1994, saw BMW take ownership of the British Rover Group. This was not a successful venture and in 2000 BMW disposed of Rover. Todays beemers have retained their highly prestigious reputation for quality and reliability. The company are taking steps to reduce the impact they and their motor cars have upon the environment so we can expect to see more innovative and exciting developments from the motor car company who have not only survived two world wars and a massive depression, but thrived. TARGET MARKET OF BMW BMW marketing targeted customers between the ages of 25 and 45 who were new to the luxury car market, nevertheless without alienating their current customer base. The customer base of BMW was 46-year-old male, married with no children, and had a median income of about $150,000. More importantly, the Internet was used by 85% of customers before buying a BMW (Hespos, 2002). Combining the ideas of producing a series of short films and using the Internet in an advertising campaign, short films for the Internet was born with BMW Films (Hespos, 2002).The luxury automobile maker that has established a mark for itself in the luxury car segment with its high performance cars. BMW is a powerful brand that is truly experienced by car lovers all over the world as a symbol of performance, power and luxury, all combined into its power packed machines that are treat to watch, drive, and possess. Thats why, it is truly known as the Ultimate driving Machine. BMWs tighter feel and enhanced responsiveness gave drivers the sense they were in complete control, something no other brand of automobile offered. This handling advantage was greatly appreciated by sports car aficionados and car enthusiasts. MARKETING STRATEGY OF BMW BMW has many different strategies of marketing. One of these strategies is the support of its dealer network. This succeeds only through a range of actions. Dedicated Dealer Marketing Service which assists with all marketing requirements for example: Local advertising for product range Support for local promotions National promotions Hire of promotional equipment for dealer events Image library which stocks various images available for dealers to use when creating their own marketing communications such as leaflets, invitations and direct mail. Educational materials Moreover, there is a Continuous Customer Contacts Program (CCCP) with the objective of increased customer loyalty and satisfaction. BMW also focuses on a great range of advertising. One thing that all BMW adverts have in common is that they focus entirely on the cars. On TV there are many branding campaigns and new car launches. Some TV spots depict stereotypical corporate-cog executives who squelch creativity and initiative. Beware of the compromisers. They say things like, Choose your battles, or Is this idea really worth falling on your sword for? Later, the recurring message throughout the campaign comes in, At BMW, ideas are everything. Radio branding campaigns (2002 was the first year that BMW used radio for national advertising) also uses. It does not tend to be used at a national level, although may be used regionally. As for the press, Color press is listed, for example: Tatler, Vogue, lifestyle magazines, motoring publications, broadsheet newspapers and tabloid newspaper weekend color supplements. Black white: national press. In addition to higher profile national advertising, dealers also run their own local campaigns through: Local press Radio Bus advertisements At the cinema, screens usually show short films. Other ways of advertising includes supply of sales literature, brochures, direct marketing, price lists and point of sale materials. Finally, other methods BMW use to promote its brands and products: Product Placement BMW Art Car Collection Sponsorship These and many others are the marketing strategies of BMW in order to enhance its market share. As for Mercedes-Benzà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. THE HISTORY OF MERCEDES-BENZ The roots of Daimler-Benz went back to the 1880s and founders Carl Benz and Gottfried Daimler, whose separate companies became one in 1926. Besides the two Germans, an important early figure was Austrian banker Emile Jellinek, who in 1897 became a Daimler board member. Jellinek offered a variety of useful marketing advice and suggested a car with an engine to the front, because that was where the horse used to be. After outlining a type of racer that he wanted built, he promised to purchase 36 of them, a sizable order at a time when few people had even ridden in an automobile. In return he asked that Daimler name the car after his one-year-old daughter, Mercedes. The car, introduced in 1900, had a top speed of 30 miles per hour, which at that time made it one of the fastest vehicles on the road. But a Mercedes could go much, much faster, and just nine years later its manufacturers built a special Benz capable of reaching 141 miles per hour. In the economic upheaval that followed World War I, Daimlers and Benzs companies joined forces as Daimler-Benz AG, founded in 1926. Its symbol was a three-pointed star, which reportedly symbolized air, land, and sea-arenas in which Daimler engines dominated. During World War II, Daimler-Benz became associated with the Nazi regime. Hitler had several models specially built for his use, and the company turned to producing airplane engines and military vehicles for the Third Reich. But it recovered quickly from the war and in the 1950s established itself as a manufacturer of luxury sedans in Europe and America. TARGET MARKET OF MERCEDES-BENZ In 1993, Rosemarie Totzauer reported in Brandweek, Mercedes is attempting to reinvent itself, to evolve from a company long defined exclusively by its gas-guzzling luxury sedans and sports cars. The reborn Mercedes will offer a broader, more complete line of vehicles for the rapidly changing, more complex, higher risk luxury segment à ¢Ã¢â€š ¬Ã‚ ¦ Mercedes-Benz, therefore, has to gear itself for a metamorphosis into a company known for value and a diversity of vehicle concepts rather than for the prestige of the three-pointed star. These words, occasioned by the shift in slogans from the old Engineered Like No Other Car in the World. created by McCaffrey and McCall, to the new Sacrifice Nothing, gave a succinct statement of the companys changed marketing policy, The target market had broadened, and so had the Mercedes lines. The latter now included the C class, which replaced the 190 series as a product for the low end of the market; the E class, a mid-size luxury car; the S class, for the high-end luxury vehicles that had previously comprised the sum total of the companys product; and the SL for sports cars. Although, as Fara Warner wrote in Brandweek in 1994, Mercedes is still considered an exclusive luxury car for white males, the company sought to broaden its appeal with value prices and new products. Greg Farrell, writing in the same publication a year later, offered a compelling example of the effect produced by the shift in target market: Maria Pestonit, a 28 year-old Miami computer consultant, didnt like her first three cars à ¢Ã¢â€š ¬Ã‚ ¦ [and] after three performance cars, luxury struck her fancy. Mercedes may have hooked her for life with its C280, costing about $34,000. My family had a Mercedes. But that was my parents car, she said. I thought I could never reach that.' MARKETING STRATEGY OF MERCEDES-BENZ Mercedes Benz marketing strategy was once centered on the safety, luxury, and precision engineering of its cars, but due to increase competition in the luxury car industry and changing consumer attitudes about the Mercedes Benz brand that strategy has changed. Now their marketing strategy is more life style oriented and is focused more on presenting the more fun loving, approachable, and energetic side of Mercedes Benz. The evolution of Mercedes Benzs marketing strategy can be directly connected to the expansion of its target market, which now includes persons twenty five to forty five years old as well as its initial targets the baby boomers. In order to provide superior customer value to its target market Mercedes Benz has found it necessary to expand its product line up, provide more competitive prices, increase communications with its target market, maintain accessibility to consumers, and continue its excellent customer service. The marketing strategy of Mercedes-Benz is short of the same as BMW. More specifically, Mercedes spends a big amount for advertising campaigns. Mercedes-Benz launches an international advertising campaign on the theme of sustainability. The first printed advertisements using the new brand design will feature the E 300 BLUETEC to be launched in Germany in December 2007. Moreover, four different print ads will be placed in all large-circulation magazines in Germany, running in parallel with a TV commercial and an online campaign. The sustainability campaign will then be extended in mid-2008 to include additional vehicles and developments related to Mercedes-Benz activities which are combined under the heading True Blue Solutions. In our marketing campaign on sustainability we promote innovative technologies for environmentally sound mobility such as the BLUETEC emission treatment system, which Mercedes-Benz offers to its customers as the worlds cleanest diesel, says Dr. Klaus Maier, Executive Vice President of Mercedes. Mercedes new marketing campaign stresses safety over luxury. This isnt surprising since the financial crisis has reversed consumer priorities. Its now frowned upon to brag about buying the most luxurious car. Instead the most popular guy is the one who gets the most worth for as little money as possible spent on a new car. Mercedes-Benz is now allocating 50% of its UK marketing budget to digital media, according to its VP for brand communications, Anders Sundt Jensen.The dynamics of the UK market and the advanced consumer behavior in the UK meant the automotive brand was already allocating half of its budget to digital, well ahead of other European territories where the company was far from allocating even 40%.The key to the companys success online was the creation of specialist expertise within the company.We dont have normal marketers just doing online ads, or just putting our TV ads online, Anders Sundt Jensen said. We have a whole department, for example, at our headquarters in Germany just doing digital marketing. Also, one of the marketing strategies of Mercedes-Benz followed is to start promoting some of its cars on IPhone and Facebook. Another marketing action than gave a step forward to Mercedes-Benz is the promotion of a series of green cars. Mercedes-Benz brings to the market hybrid cars that are environmental friendly. To sum up, the key that makes Mercedes-Benz a powerful competitor in the market is the below: Delightful customer care Retail network ready for the future Efficient, integrated processes and systems Sales and Marketing MBC Product Price Place Promotion People Processes Perfectly positioned brand and effective marketing Fascinating products Motivated, qualified employees Effective market penetration CONCLUSION Undoubtedly, BMW and Mercedes-Benz were, are and always be two whoppers. Their marketing strategies are about the same. Their advertising campaigns, the tv and radio spots, the costumers services etc. The difference between them and the reason why they are both special is their target market and their market position, what they want their customers to remember about them. BMW focuses to young customers aged 25 to 45 and it promotes the slogan  «Ultimate driving machine ». It appeals to those who want to have the sense they were in complete control. On the other hand, Mercedes-Benz is still considered an exclusive luxury car for white males, but now decides to broaden its appeal with value prices and new products. It appeals to those who love luxury and safe cars but not too expensive.

Robert Crandall :: essays research papers fc

Leadership in Aviation American Airlines was under Robert Crandall's leadership from 1980, when he was named president and later chairman, until he retired in 1998. He possesses characteristics like intelligence, character, ability, and desire, all of which is needed to get things accomplished through people. American Airlines was transformed from a small, domestic carrier to one of the world's leading airlines with the largest jet fleet worldwide. American led the airline industry in the 1990's in revenues and operating income, and its parent company, AMR Corporation, was one of the top Fortune 500 companies under Crandall’s reign. Raised in Rhode Island, Robert Lloyd Crandall graduated from his state’s university and the University of Pennsylvania's Wharton Business School. He worked as a regional credit supervisor for Eastman Kodak and later, headed the computer programming division at Hallmark Cards. In 1966, he joined TWA (TransWorld Airlines) as assistant treasurer. He briefly left the airline industry in 1972 to become senior financial officer at Bloomingdale's Department Stores, but returned the next year when American made him its senior Vice President of Finance (Robert L. Crandall: Official Biography). From there, Mr. Crandall advanced to president. During his 18-year tenure as head of American Airlines, Robert Crandall and his self-empowered team formulated many of the innovations that helped to revolutionize the airline industry after deregulation, when many competitors went bankrupt. American was the first to recognize the value of filling empty seats with discounted tickets now known as "Super Saver Fares." These tickets offered deep discounts for advance-purchase tickets and outsold cheap charter competition. He was also quick to see the importance of restructuring and building a route system around central hub airports to which many airlines still use today. To keep American Airlines on top of the industry, one of Crandall's visions was to accelerate the company's efforts into the rich overseas markets. By tapping into voids created by Pan Am, Eastern Air, Braniff Int’l and TWA, Mr. Crandall’s ambition acquired promising overseas routes to Asia and Europe, and Latin America. Perhaps Robert Crandall's greatest contribution to the success of American Airlines was his vision in propelling the SABRE Group from an internal division of the company to one of the world's largest, privately owned computer networks. Conceived in 1959, the Semi-Automatic Business Research Environment served as an internal link between American's offices and ticket counters to help track reservations. When talks aimed at developing an industry-wide reservation system, broken down between travel agents and major carriers in the mid-1970’s, Crandall successfully marketed his airline's computer system throughout the world.

Macbeth Act 2, scenes 1 and 2 Essay

In Act 2 Banquo is found with his son Fleance, in the courtyard of Macbeth’s castle at â€Å"witching hour†. The night is cold and dark, with fog surrounding the castles boundaries. Banquo is becoming nervous and this is evident from what he says to his son, Fleance, â€Å"Hold, take my sword. – There’s husbandry in heaven, Their candles are all out. – Take thee that too.† Even though it is obvious he would like to rest, he is fearful of nightmares whilst he sleeps, the following quote suggests this, â€Å"A heavy summons lies like lead upon me, And yet I would not sleep; merciful powers, Restrain in me the cursed thoughts that nature Gives way to in response.† As Banquo was patrolling the area he hears a noise, â€Å"Who’s there?† startled and scared at this he says to Fleance, â€Å"Give me my sword.† Banquo is tired and is trying to maintain full alert, showing he is on edge; listening out for any anything and everything that might occur. As Macbeth steps out of the dark, slightly visible by Banquo, Macbeth replies: â€Å"A friend† Banquo feels relieved as he can now put his mind at rest, because he has seen a friendly face at such time of night and hostile surroundings. After Macbeth had been socialising with Banquo, Banquo remembers to ask Macbeth a question that had been troubling him about the witches, â€Å"I dreamed last night of the three weird sisters; To you they showed some truth.† Macbeth tries quickly to change the subject by answering, â€Å"I think not of them;† this is because he does not want to be linked to the murder of Duncan that Macbeth is plotting. Macbeth then tries to bribe Banquo, we see this from â€Å"If you shall cleave to my consent, when ’tis, it shall make honour for you.† By this Macbeth is trying to imply that if Banquo stands by him and stays loyal to him, when he Macbeth needs him, Banquo will not regret it and will be honoured by others. Banquo replies, â€Å"So I lose none In seeking to augment it, but still keep My bosom franchised and allegiance clear, I shall be counselled.† Which basically translates, as long as Banquo does not have to risk his honour in providing his life and can keep a clear conscience, then he will be advised by Macbeth. This indicates that Banquo might be picking up on Macbeth’s intentions on becoming king of Scotland. So far we can see the differences in the two characters personalities. Banquo is a loyal person, kind, open to discussions, friendly and honourable to the king â€Å"Duncan† as well as to his friends and family. On the other hand Macbeth is the complete opposite in every way, he appears to be dishonourable (as we know he is planning Duncan’s murder), a liar, untrustworthy and an actor of personalities. When Macbeth is on his own his mind becomes delusional goes into a frenzy he starts to think about the side affects of his actions, but is hyped up and ready to do the deed of killing Duncan. It is clear from, â€Å"Is this a dagger that I see before me, The handle towards my hand? Come, let me clutch thee: I have thee not, and yet I see thee still,† that Macbeth is hallucinating. However, during the build up to the murder Macbeth continues to be drawn by the image of the dagger to Duncan’s room. â€Å"I see thee still and on thy blade and dudgeon gouts of blood, which was not so before.† From this we are informed that Macbeth has now imagined Duncan’s blood on the dagger, but this does not put Macbeth off as we see from when the bell is rung, which was a sign from Lady Macbeth that the coast was clear. Macbeth does not hesitate as he confidently says, â€Å"I go, and it is done. The bell invites me. Hear it not, Duncan, for it is a knell that summons thee to heaven or to hell. Yet earlier, in Act 1 scene 7 we see that Macbeth had doubts about murdering Duncan as he thinks, â€Å"If it were done when ’tis done, then ’twere well it were done quickly. If th’assassination could trammel up the consequence and catch with his surcease, success, that but his blow might be the be-all and the end all – here†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬  This is where we realise he is feeling uneasy about killing his friend and worrying about the possible consequences. The reason Macbeth changed his mind about murdering Duncan is because Macbeth really wanted to be King more than anything, and once the witches prophesised that this would happen, it made Macbeth more convinced that he should carry out the murder. The changes of his mind show us that Macbeth is easily misled. I feel Macbeth would not have been brave or foolish enough to kill Duncan had his wife not persuaded him to do it as we see from her planning and convincing Macbeth that their murder won’t fail, â€Å"We fail? But screw your courage to the sticking place, and we’ll not fail. When Duncan is asleep, whereto the rather shall his day’s hard journey soundly invite him. Although we have seen Macbeth’s guilt about wanting to kill his friend and someone who he really respects, he is driven to follow through his ambition of becoming king because of his wife, Lady Macbeth. Once Macbeth has killed Duncan he feels guilty which causes him to become hysterical. Although his wife tries to calm him down it is evident that she fails because she instructs him to, â€Å"Go get some water and wash this filthy witness from your hands.† After washing his hands Macbeth still thinks the blood is still on him, due to the burden he is carrying from the dirty deed he carried out. He is so ridden with guilt he cannot even bring himself to say â€Å"Amen† because it is such a religious word, and he knows that now he has committed such a crime, he cannot be a holy person. Macbeth is so tortured in his mind that he imagines he hears a voice cry â€Å"sleep no more†. He feels he will be punished for killing a defenceless man and in return he will be deprived of sleep. He refuses to go back into Duncan’s chamber because the sin he has performed is so great he cannot face up to it again, we learn this from, â€Å"I’ll go no more. I am afraid to think what I have done, look on’t again, I dare not.† The following quotes also confirm his guilt, â€Å"To know my deed, ’twere best not know myself.† Which seems to suggest that he would like to disown himself, and â€Å"Wake Duncan with thy knocking: I would thou couldst† implies that Macbeth wishes that Duncan would wake up at the sound of the noises Macbeth hears. Lady Macbeth is not able to fight off Macbeth’s mood swings and conscience. She is trying to be positive and tries to have an optimistic answer for all his negative comments. We see this many times, one example is after Macbeth has killed Duncan he says, â€Å"This is a sorry sight†, but his wife replies â€Å"A foolish thought, to say a sorry sight.† Act 2 ends with Macbeth continuing to feel guilty and on edge with every noise he hears.   

Proxemics essays

Proxemics essays Spacial relations is a complex subject that can be interpreted in many different ways. A clear explanation of spatial relations is easily understood with the study of proxemics. So what is proxemics? Well the term proxemics came from E.T. Hall, a researcher in 1963. Proxemics is the study of the nature, degree, and effect of the spatial separation individuals naturally maintain (as in various social and interpersonal situations) and of how this separation relates to environmental and cultural factors. Proxemics is made up of featured spaces: fixed space, semi-fixed, and informal. Space around a person is set up into zones representing comfort and non-comfort. Fixed spaces are areas that are unmovable such as buildings and offices. Many simple things can change a comfortable zone in a fixed area such as color. The use of color can have a major impact on our comfort level. Restaurants, for example, focus on peoples comfort level with how they paint their buildings. Fast food such as McDonalds or Taco Bell cause people to rush in, eat fast, and leave without a nice place to sit down because of their bright colors. Bright colors are disturbing to the customers and even the workers. Other restaurants such as Ruby Tuesdays and Apple Bees stick with a nice color scheme that is both darker, mellow, and come off as a nice place to enjoy your food. Restaurants like these have a higher employee turnover than fast food in the food service industry. Semi-fixed spaces serves as movable areas such as furniture. Office desks can be organized to a persons comfort zone. Chairs and desks are just physical barriers but can be broken to protect personal space. As you might notice on a TV show or at a job interview, two chairs are usually always on an angle and no more than 1 Â ½ feet from the main desk. This set up helps keep a balance of dominance. A person at a desk compared to a person standing in front of him may feel l...

Crème de la Crème Learning Center

Crà ¨me de la Crà ¨me Learning Center Free Online Research Papers When creating a staffing plan, one will have to consider the ways in which an organization operates. When considering the operation of a building the work, the people, the structure, and relationships determine the success of that organization. This writing will include a staffing plan for Crà ¨me de la Crà ¨me Learning Center for Excellence. This plan will include the positions, descriptions and need for employees in this child care facility. It will also include a plan of strategies on how to recruit candidates for this organization. Crà ¨me de la Crà ¨me is an organization that operates premiere learning centers of excellence of early childhood in the United States. Crà ¨me de la Crà ¨me was established in 1982 and service centers in 8 states. Crà ¨me de la Crà ¨me is a privately held corporation to service over 5,000 children with over 1,000 employees nationwide. The mission of Crà ¨me de la Crà ¨me is to provide early childhood learning and care in the most nurturing, creative, and educationally innovative environment within a secure and immaculate facility to empower their team of employees to experience professional and personal growth. As the company of Crà ¨me de la Crà ¨me continues to grow across the United States there are numerous positions available in each school. At each facility teaching staff is offered above industry pay and health care benefits. The positions available at each school include: Teacher Executive Director Director of Administration Director of Curriculum Director of Services Receptionist Specialty Teachers ( Art, Music, Creative Movement, Foreign Language) Team Leader Teacher Aide Kitchen Manager Housekeeper Property Manager When creating a staffing plan for an organization of this magnitude and the need for employees one should consider each position separately. When evaluating the number of teachers needed at Crà ¨me an account of enrolling students must be established. Based on the number of students enrolled at Crà ¨me will determine the number of teachers needed for each facility. State ratios must also be considered when accumulating a number of teachers needed. At a Crà ¨me de la Crà ¨me of 250 enrolled students there will be an approximation of 50 teachers needed in the facility. These teachers will be responsible for providing children with quality learning development, warmth, security, enchantment, and positive guidance each day. To better assist the organization in the training arena teacher aides will also be needed. Teacher aides will be individuals responsible for providing on call assistance in the facility for the teachers. There will be a need for approximately 8 teacher aides in t his facility. Specialty teachers are another area that will require a new host of teachers. These positions include enrichment teachers specializing in the Arts, Music, Physical Education, Science, Mathematics, and Foreign Language. Enrichment teachers are an addition in the crà ¨me team to provide each child with the age appropriate levels of each subject matter. There is a need for a total of 5 enrichment teachers. Outside the teachers of Crà ¨me there are also other functional areas that will also need a host of employees. The facility has need of an Executive Director who will oversee the facility to ensure it is run properly. The Director of Administration is responsible for the policies, procedures, and benefits of this institution. The Director of Curriculum will be responsible for the teaching program ensuring that teachers are implementing curriculum to its best ability. Director of Services is responsible for the upkeep of the facility, resulting in a total of 4 Directors. Other positions include one receptionist, responsible for the clerical aspect of the company. One kitchen manager and one kitchen assistant who will provide a healthy meal plan for the staff and students. 6 housekeepers who will provide an immaculate clean environment. And one property manager to assist the Director of Services in the upkeep of the building. To properly run a facility there will be a total of 70 ind ividuals staffed in this organization. When developing staffing plans for an organization it is important to focus on the demand forecast. The demand forecast will identify the staffing levels, turnover of the organization, retirement, and also knowledge and skills. As stated previously there is a need for 70 individuals in the core job areas. As it relates to turnover projection one must consider the turnover rate due to competition. When considering turnover for employees it is imperative to be abreast of child/student turnover as well to avoid lay offs. When discussing turnover it is also important to consider retirement turnover. Determine the turnover due to anticipated retirements. Another recruitment strategy can include demand side strategies and supply side strategies. With demand side strategies we can work to reduce the number of positions that need to be filled. There strategies can include retention, reorganization, work process design, and employee performance management. With retention one can create a plan to reduce turnover in the childcare industries by searching for candidates that will commit with the company long term. Contracting teachers could be a strategy to reduce retention. This will also be a form of reorganization allowing the company to have teacher spam control. The recruitment process will be apart of the supply side strategies. When recruiting one must create applicant pools through enhanced marketing by focusing on a particular level of candidates. This focus will be in combination with the qualifications aspect of staffing. These applicant pools must include pools that will consider range of experience and education. Another strategy can include the support of workforce development through supporting schools and apprentienceship programs. Training and development can also be a strategy. Keeping current staff and future candidates up to date in knowledge and skills through on the job training and development programs. With a facility of this magnitude the most important legal aspects will revolve around state law ratios and the policies, procedure, or human resource aspects of the organization. These are very important entities and should have the assistance of a company attorney to accurately assist with the levels f compliance this organization will need to function. In conclusion a great staffing plan must have demand forecast, supply forecast, gap analysis, strategy identification, demand side strategies, and supply side strategies to properly staff individuals in an organization. Crà ¨me de la Crà ¨me is a corporation that is committed to providing quality care to children and will adhere to the plan provided to staff the best candidates or their organization. References Crà ¨me de la Crà ¨me Learning Center for Excellence, Employment, (n.d.), retrieved from cremedelacreme.com Office of Human Resources, Staffing, and (n.d.) retrieved from ithaca.edu Human Resource Washington State Department of Personnel, Human Resources, (n.d.), retrieved from dop.wa.gov Research Papers on Crà ¨me de la Crà ¨me Learning CenterStandardized TestingAnalysis of Ebay Expanding into AsiaResearch Process Part OneThe Project Managment Office SystemPersonal Experience with Teen PregnancyOpen Architechture a white paperMarketing of Lifeboy Soap A Unilever ProductTwilight of the UAWInfluences of Socio-Economic Status of Married MalesNever Been Kicked Out of a Place This Nice

Girls Issues in UK Schools Essay Example | Topics and Well Written Essays - 1000 words

Girls Issues in UK Schools - Essay Example The essay "Girls’ Issues in UK Schools" talks about the problem of marginalization within the scenario of education which forces the girl students to feel alienated within a school environment. One can see that this problem hinders girls from entering the workforce in future and to have upward mobility in the social ladder. One can see that social class is an important factor which determines a student’s acceptability within a class room environment. Read states that, ‘However such desired characteristics are also those considered to characterize the ‘popular girl’ at school- a position of power and influence amongst girls’ peers’. If a girl student happens to be from the lower layers of the society, there is a high chance for the problems related to her social class. While peer group discourses constructed girls as harder working, more mature and more socially skilled, still the boys and a significant number of the girls adhered to the view that it is better being a boy. Girl students may try to hide their social status but this may lead them towards stress and related emotional problems in general. Similarly, cultural background determines a girl student’s socialization and acceptance within her public domain. From a different angle of view, boy students can resist the influence of their cultural and social backgrounds because they have enough freedom. The relative ‘high achievement’ of girls has often been perceived as unproblematic and thus neglected, or achieved at the expense of boys.

Health care Essay Example | Topics and Well Written Essays - 1000 words

Health care - Essay Example The fifth section concentrates on the target market, whereby the paper provides an insight on the strategies that can are used to serve the market, and the sixth section identifies resources needed to move forward in the entrepreneurial process. The seventh section covers a brief summary of the financial projections for the period end 30 June 2012, whereby the summary is benchmarked through data gathered from research of similar types of publicly traded companies. The eighth section elaborates on the forces that determine the profitability of the industry, and the paper concludes with the challenges that are faced by the business as it grows. Â   Funding Pitch portions of the Health Care Entrepreneurial Business Plan: Tele-hospice counseling service 1. The entrepreneurial opportunity Various changes in the society have contributed significantly to a creation of entrepreneurial opportunities by providing a strong concentration to the sector of services concerning new and fast growing business environment for adaptation of the entrepreneurs to dynamism in the society (Lindmark, 2012). The increased understanding of entrepreneurship process due to the research and the set of individuals, who have discovered, evaluated and exploited the opportunities. Therefore, fostering a reliable understanding of the changes in different levels of society has led to creation of opportunities and the way entrepreneurs can adapt and exploit these opportunities after an analysis, which is altered at an aggregate level. 2. The business, product or program planned Hospice refers to a twenty-four hour program, which is planned by hospice interdisciplinary team, in order to allow the terminally ill clients to make a decision related to physical, pastoral or spiritual and psychological comfort, instead of cure. These patients are hospitalized of they are indicating acute symptoms, and hospice care is initiated by the decision of the client, family or physician. However, there is a requ irement of a certification by the client in order to receive the services offered by hospice, which offered from either temporary or permanent place of residence. In this case, the Hospice service program is terminated by the client or family decision, death or discharge by the hospice agency, and bereavement care is offered to the family members (Whitten, Doolittle & Hellmich, 2001). The products of offered by this business are emotional and spiritual comfort that is related to the death of hospice client. The other product offered by hospice program is counseling services and support to the members of the patients’ family. They also focus on non-interventional care of patients succumbing to their terminal illness at their homes. Furthermore, the members of the family are made integral participants of the program, whereby the day care is offered by stepping a caregiver duty, which is considered foreign. 3. The management team The management team comprises of the Mike Friedel , Chief Executive Officer, who is charged with the responsibility of leading the team by making informed decisions on substantial issues in the organization. The other member of the management team is John Budnick, who is CFO with the responsibility of managing the organization’s financial resources and Ray Terrill, who is a sales and marketing manager with a significant role of formulating the strategies of targeting customers and