Roaring Dragon Hotel - 15212 Words

Proceedings of the 15th Annual Conference of the Association for Chinese Economics Studies Australia (ACESA) Guanxi Neglect at the Roaring Dragon in South-west China: The demise of an International Management Contract Stephen Grainger1 University of Western Australia ‘guanxi neglect – neglecting opportunities to show respect towards guanxi relationships’ Abstract This paper introduces the concept of guanxi neglect through a case study that describes the takeover of a formerly Chinese managed hotel by a western based, international hotel management company. Specifically, it covers the cultural conflict that occurred for employees trying to adapt from the former Chinese relationship (guanxi) based planned methods of hotel†¦show more content†¦Some recalled ‘if your relatives or your friends knew that you were working in Roaring Dragon, you would be admired’, ‘it was a good work unit - danwei’, and ‘you were lucky if you worked there’3. The original Hotel was a four-storey, rectangular, grey structure built in 1960 in a dull Russian style. By 1993, the provincial government had funded a new extension and the Hotel now consisted of two parts: the old four-storey section joined by a modern sixteen-storey extension perched on a hill behind the old Russian. There was a contrast in the standard of accommodation. Room rates were cheaper in the old section and so it attracted Chinese visitors searching for quality economy accommodation. Visiting government officials and higher-end customers on the other hand felt more comfortable in the newer and naturally more expensive section. There were two guarded entrances to the Hotel, one on each level. A series of stairways, elevators and a warren of banquet rooms, hallways, storage areas, offices, cafeterias, and a laundry untidily connected the two buildings. Reflection on a 1993 Experience The Roaring Dragon was a Chinese managed SOE until the opening of the new extension in 1993 when the provincial government decided to contract an international company to manage the Hotel with the objective of improving the quality of customer service. KYZ Corporation was identified as a suitable international management organisation and wasShow MoreRelatedROARING DRAGON HOTEL1194 Words   |  5 Pagesï » ¿ Contents Company Background Roaring Dragon Hotel was a state owned enterprise (SOE) and one of the original 3-star hotels in South-West China It had gained reputation as a premium guesthouse The organization was greatly influenced by Chinese culture Employee recruitment was based on Guanxi or connections, favouring nepotism Guanxi or connections of employees led to a large number of income-generating contacts The number of employees were 675 andRead MoreRoaring Dragon Hotel Proposal1323 Words   |  6 Pagesï » ¿ Cross Cultural Communication Problems and Solutions: Roaring Dragon Hotel Executive Summary This proposal draws the clear picture of the reasons behind the downfall of the very popular ancient hospitality organization with the 60 years of glorious history of The Roaring Dragon Hotel (RDH). This proposal helps to find out the factor which causes the RDH to lose all the customer popularity and decrease the revenue in the competitive market. The main concerning points behind this miserable downfallRead MoreThe Downfall Of Roaring Dragon Hotel774 Words   |  4 Pages The Roaring Dragon Hotel Ravi Kolawar Sullivan University MGT 510 Executive Summary This case study describes the downfall of Roaring Dragon Hotel (RDH) when it handed over to Hotel International (HI), is a well known for its brand name and that failed to make the Roaring Dragon Hotel become a five star hotel due to lack of communication and some other reasons(Grainger, 2008). Failed to maintain good relationship with employees, customers Read MoreA Report On The Roaring Dragon Hotel1443 Words   |  6 Pagesof the hotel. Additionally, it concentrates that business should be built with smart and good work of management instead of influential connections and relations. Recommendations have been provided in the proposals that can assist in saving the reputation of the business and various factors like improving the performance of employees, relationship with employees, training required, etc. have also been included. INTRODUCTION The Roaring Dragon Hotel (RDH) is among one of the three hotels in south-westRead MoreAnalysis Of The Roaring Dragon Hotel 1063 Words   |  5 Pagesby providing an example of how Hotel international failed in building Roaring Dragon Hotel reputation back by ignoring the importance of cultural adaption (Guanxi Connections in this case). In addition, business should implement new methodologies considering existing methodologies unlike redundancy of employees with Guanxi connections losing its base on which the company is built. Failure to adapt culturally and keep the connections (Guanxi) based on which the Hotel was built which in turn led toRead MoreAnalysis Of The Book Roaring Dragon Hotel 857 Words   |  4 Pages Roaring Dragon Hotel Keerthi Thatavarthy Sullivan University MGT 510 â€Æ' Executive Summary: This proposal provides the history of Roaring Dragon Hotel (RDH) and consequences faced by Hotel International Management and RDH employees to sustain in competitive business environment. It is one of the original three-star hotels in southwest China and a state owned enterprise (Grainger, 2008). Failure to recognize cultural normsRead MoreA Brief Note On The Roaring Dragon Hotel1517 Words   |  7 Pages The Roaring Dragon Hotel An effective Study to Improve Intercultural Communications Tejaswi Ananth Suryadevara Sullivan University Managerial Communication Skills (MGT 510) Executive Summary This proposition is a framework for building viable interchanges and having social mindfulness among intercultural gatherings. As, on account of the Roaring Dragon Hotel absence of successful intercultural correspondence is distinguished as one of the prime explanations behind it to endRead MoreRoaring Dragon Hotel : Good Management Qualities1354 Words   |  6 Pages Managerial Communication Skills Roaring Dragon Hotel: Good Management Qualities Ranjith Anchuri (Student Id: ranchu8018) Sullivan University Executive Summary This proposal explains a thorough analysis on the good management qualities of organization. Major issue in the organization was the conflicts between management and their employees, which can be solved to get better performanceRead MoreCross Cultural Communication Strategy Between The Roaring Dragon Hotel And Hotel International1016 Words   |  5 Pages Cross-Cultural Communication Strategy: The Roaring Dragon Hotel and Hotel International Prasanna Baganagarapu Sullivan University MGT 510 â€Æ' Executive Summary This proposal is meant to provide a cross-cultural communication strategy between the Roaring Dragon Hotel (RDH), and the Hotel International (HI). RDH is one of the original three-star hotels in southwest China and a state owned enterprise (Grainger, 2008). This proposal will address the issues thatRead MoreCultural Intelligence And Its Impact On Culture1561 Words   |  7 PagesBackground of Roaring Dragon Hotel Case Roaring Dragon Hotel was a three star state owned enterprise (SOE) in south-west China. The hotel staffing included the employees who transferred from other SOEs who considered working in Roaring Dragon Hotel prestigious and had some guanxi or connections. The overall organizational culture was relaxed (Grainger, 2003). The actual management practices of Roaring Dragon Hotel was conventional, with least concern for the development or expansion of the hotel s business

Sir Gawain and the Green Knight the Role of Women

In the fourteenth century, chivalry was in decline due to drastic social and economic changes. Although feudalism-along with chivalry-would eventually fall for other reasons, including a decrease in cheap human resources due to a drop in population caused by plague epidemics and the emergence of a mercantile middle class, the Gawain author perceived a loss of religious values as the cause of its decline. Gawain and the Green Knight presents both a support of the old feudal hierarchies and an implicit criticism of changes by recalling chivalry in its idealized state in the court of King Arthur. The women in the story are the poets primary instruments in this critique and reinforcement of feudalism. The poet uses the contrast between the†¦show more content†¦This points out a serious conflict; in the game of courtly love, a man is forced outside of the traditional male hierarchies, placed on equal footing with a woman, and not subject to the feudal loyalty system. Above all, u nlike the other contests established by men where the rules are clearly defined, the Ladys game is ambiguous. brbrIt is meaningful that the bedroom scenes are juxtaposed with scenes from Bertilaks hunts. It seems as if this is what the Gawain poet intended to suggest when he positioned the bedroom scenes within the hunt scenes. The hunt scenes show an unambiguous world of men and an appropriate venue for male chivalric action. The men are outside, in vigorous, heroic, manly pursuit, training for what is really the purpose of chivalry--the defense of the land and the service of the Church. Clear hierarchies and rules are meticoulously explained; the lord is in the lead, the boldest and most active, and detail is spent in each hunting scene describing the rules of carving and distributing the days spoils. While the hunt is going on Gawain is lying in bed, and this is mentioned in each hunting scene to emphasize the contrast. In contrast to the hunt scenes, Gawains situation seems too pleasurable, bordering on the sin of luxury and representing a private world outside of the traditional hierarchies, rules andShow MoreRelated The Role of Women in Sir Gawain and The Green Knight Essay1612 Words   |  7 PagesThe Role of Women in Sir Gawain and The Green Knight Sir Gawain and The Green Knight is an example of medieval misogyny. Throughout Medieval literature, specifically Arthurian legends like Sir Gawain and the Green Knight, the female characters, Guinevere, the Lady, and Morgan leFay are not portrayed as individuals but social constructs of what a woman should be. Guinevere plays a passive woman, a mere token of Arthur. The Lady is also a tool, but has an added role of temptress and adulteressRead MoreEssay on The Role of Women in Sir Gawain and the Green Knight5387 Words   |  22 PagesThe Role of Women in Sir Gawain and the Green Knight In the Fourteenth Century, Feudalism and its offspring, chivalry, were in decline due to drastic social and economic changes. In this light, _Sir Gawain and the Green Knight_ presents both a nostalgic support of the feudal hierarchies and an implicit criticism of changes, which, if left unchecked will lead to its ultimate destruction. I would suggest that the women in the story are the Gawain poets primary instruments in this critique andRead MoreRole of Women in Sir Gawain and The Green Knight and The Wife of Bath’s Tale1651 Words   |  7 PagesIn the Middle Ages, the roles of women became less restricted and confined and women became more opinionated and vocal. Sir Gawain and The Green Knight presents Lady Bertilak, the wife of Sir Bertilak, as a woman who seems to possess some supernatural powers who seduces Sir Gawain, and Geoffrey Chaucer’s The Wife of Bath Prologue and Tale, present women who are determined to have power and gain sovereignty over the men in thei r lives. The female characters are very openly sensual and honest aboutRead MoreThe Role of Lady Bertilak in Sir Gawain and the Green Knight Essay1665 Words   |  7 PagesThe Role of Lady Bertilak in Sir Gawain and the Green Knight The role of women was a key role in medieval times. In the poem of Sir Gawain and the Green Knight, two women represent this role. They are Lady Bertilak, who is Lord Bertilak’s wife, and Morgan La Faye. It all starts when Sir Gawain is welcomed to Lord Bertilak’s castle and then he meets these two women living there. At all times, Bertilak requests Gawain to feel at home and socialize with these women without problems. Bertilak trustsRead MoreAnalysis Of Sir Gawain And The Green Knight940 Words   |  4 Pages In Sir Gawain and the Green Knight, the men and women appear to have different roles in the society. The men attempt to live a more noble life while emasculating the power of the women. Throughout the poem, women display hints of their potential through manipulation and trickery, traits that are uneasily recognized by men as growing power. Morgan la Fay manipulates the Lord Bercilak to assume the role of the Green Knight, and she uses him for revenge against Queen Guenevere. She engineered a planRead MoreCompare And Contrast Beowulf And Sir Gawain And The Green Knight761 Words   |  4 PagesBeowulf and Sir Gawain and the Green Knight, an admirable warrior and knight are depicted. Although Sir Gawain and Beowulf both possess such characteristics as bravery and strength, readers can observe differences in other traits that make them heroes of their own time that is attributable to the societal mindset in which the poems were written. The goal of this essay is to compare and contrast how Beowulf, which was written in the early eleventh century, and Sir Gawain and the Green Knight, which wasRead MoreThe Heroic Code Of Sir Gawain841 Words   |  4 Pagescontinue that counts (Winston Churchill).† Sir Gawain displayed these action and emotion during the fight to defeat the Green Knight. Sir Gawain was faced with man y trials and tribulations through his journey that forced him to stay true to his Heroic Code. The principles that Sir Gawain demonstrated in the pursuit of the Green Knight are respecting women, service to the king with bravery, honor, and faith, and staying committed to his religious practices. Sir Gawain kept these guidelines true to his heartRead MoreWomen Roles in My Big Fat Greek Wedding and Sir Gawain1370 Words   |  6 Pagesthe breadwinners with their main role consisting of providing for their families. On the other hand, as stated in the comedy My Big Fat Greek Wedding, women act as the neck of the household, therefore they have the ability to turn the â€Å"head†, or their husbands, in any direction they choose. Women had no ways of expressing their feelings directly in society, but instead expressed them through manipulation of their husbands. The ladies in Sir Gawain and the Green Knight exercise control in many momentousRead MoreAspects Of The Arthurian Romanc e In Sir Gawain And The Green Knight1335 Words   |  6 Pagesof feminism when juxtaposed with Sir Gawain and the green knight, transform the perception of Arthurian Romance especially in context of the portrayal of the feminine figure. Sir Gawain and the Green Knight is a late 14th-century Middle English alliterative romance that outlines an adventure of Sir Gawain, a knight of the round table of King Arthur. In the tale, the challenge from a mysterious warrior is accepted by sir Gawain. The warrior looks completely green from his clothes and hair to his beardsRead MoreThe Canterbury Tales, written by Chaucer, and Sir Gawain and the Green Knight, written by an1600 Words   |  7 PagesThe Canterbury Tales, written by Chaucer, and Sir Gawain and the Green Knight, written by an anonymous author, are both sophisticated fourteenth-century examples of medieval romance. Medieval romances captured the heart of their audiences as narratives and stories that featured a protagonist, often a knight, and dealt with religious allegories, chivalry, courtly love, and heroic epics. The concept of the knight emerged from the remnants of the Anglo-saxon literature and ideals and influence of the

Christmas Is A Good Holiday For Many Reasons Essay Example For Students

Christmas Is A Good Holiday For Many Reasons Essay Christmas Is A Good Holiday For Many ReasonsChristmas is a good holiday for many reasons. There are reasons thatexist that make Christmas a bad holiday, but for the most part it is a wonderfultime of year. Millions of people around the world will agree that Christmas isone of the most fun and exciting holidays. Christmas is a good holiday becausestudents get a vacation from school, people get to exchange gifts with friendsand family, and people get to spend time with their families. Those threereasons, among others, help to make Christmas one of the best holidays. First of all, Christmas is a good holiday because students get avacation from school. While not in school, students have no homework. Thatreally helps to make the holidays more enjoyable. With no school, students haveno reason to get up early so they can stay out late and sleep late in themorning. When Christmas comes around, it means that the school year is half over. If a student has done well the first semester, he or she is sure to survive thesecond semester. Next, people get to exchange gifts with friends and family. Exchanginggifts is always fun because people receive new things. Who couldnt enjoysomething that was given to them free. Also, people get to give gifts to theirfriends and family. Giving gifts always gives people that warm happy feelinginside. The most enjoyable part is seeing the gifts that people gave beingopened by the people receiving them. That always puts a smile on peoples faces. Last but not least, people get to spend time with family. Some of thefamily may not have been seen in a long time so it puts everyone in a good moodto finally see them. Being with family is fun and helps make the holidays moreenjoyable. One thing that many families may find interesting is sharing stories. Telling stories always helps relieve the stress that the holidays canproduce. As anyone can tell from the preceding reasons, Christmas is a great timeof year. Getting a vacation from school, exchanging gifts with friends andfamily, and spending time with family all make the hassle of Christmasworthwhile. The reasons that make Christmas a bad time of year are just not goodenough to out- weigh the good ones. Christmas is the best holiday!

Strengthening Coordination Of Humanitarian -Myassignmenthelp.Com

Question: Discuss About The Strengthening Coordination Of Humanitarian? Answer: Introduction Humanitarian work can be defined as the work, which is related to the various human welfare activities. According to Burt (2012), The concept of Humanitarian work is often confused with charitable works. However, in the opinion of scholars like Bthe, Major and Souza these are two different concepts. As analyzed by Bthe, Major and Souza (2012), in the 19th and 20th, the concept of charity was looked down upon by the society and the people, who used to take those aids often had to face the stigma of the society. However, the various Humanitarian activities are an accounting requirement of the society. Burt (2012) is of the opinion that the various humanitarian activities are related to the promotion of various human welfare activities and human rights. As commented by Bthe, Major and Souza (2012), the upholders of this particular philosophy believe in the upholding of the human rights of the individuals. The practitioners believe in promoting benevolent human activities, which can bene fit the entire human race. The practitioners are motivated by altruistic, logical as well as moral factors. These humanitarian activities are an essential part of the modern society and provide help services to people belonging to all strata of the society, in times of natural as well as man-made calamities. In the modern day scenario, because of the increase in the number of the natural disasters and the man made calamities like the various terrorist activities makes the presence of these activities of paramount importance. Jean Pictet, in his The Fundamental Principles of the Red Cross, provides the basic idea, which is often considered by many to be the universal doctrine of Humanitarian works. According to the Red Cross Organization, the doctrine states- Whatsoever ye would that men should do to you, do ye even so to them. It is interesting to note that almost all the major religions of the world like Christianity, Islam, Buddhism and others propound the same concept in one form or the other. The services rendered by Red Cross and Florence Nightingale Hospital nurses, in this regard is very important. Red Cross was founded in the 1863 in Switzerland with the objective to provided medical aids to the people in need (Cross 2018). It is to be noted that during the two world wars, the organization played an important role not only in catering to the wounded soldiers but they even used to accompany the soldiers to the battle field (Cross 2018). Meaning of Humanitarian works in the present context In the opinion of scholars like Crowe and Weston-Scheuber (2013), the changing nature of the present day world and the ever increasing number of natural calamities faced by the people, makes the services provided by these humanitarian organizations very important. The increasing amount of terrorist activities also makes the work done by these organizations very important. Noting the origin of the concept scholars like Crowe and Weston-Scheuber (2013) commented that in the 21st century, the concept is usually related to the beneficiary activities in times of emergency crisis. The emergency crisis might include situations like terrorist activities, natural calamities like Tsunami, earthquakes, economic recessions and various others (Crowe and Weston-Scheuber 2013). The various humanitarian activities are dictated by humanitarian principles. In the opinion of Carr, Furnham and MacLachlan (2012), the concept originated during the ancient times and there are many references to humanitaria n activities in Bible and other religious texts. However, there are others like Burt (2012), who are of the opinion that the modern form of humanitarian works arose in England during the late 19th and early 20th century. According to scholars like Carr, Furnham and MacLachlan (2012), the concept arose in the early social works and reforms of the late 1800s and early 1900s. In the 19th and 20th century, the concept was synonymous with the various social welfare activities and reforms. Traditionally the concept was looked down upon by the society and the people taking the help of these services were stigmatized. As noted by Carr, Furnham and MacLachlan (2012), in the late 19th century and early 20th century, the various humanitarian activities were also called by the name of charitable works. However, in the present scenario, it forms an important part of our lives. Humanitarian Principles Humanitarian Principles are the principles, which dictate as well as guide the course of the various humanitarian activities. It is to be noted that these principles are responsible for the various relief aids as well as funds, which are provided to the suffering people. The following figure provides some of the basic humanitarian principles, which are taken into consideration by most of the humanitarian organizations as well as national governments- It is to be noted that almost all the major humanitarian organizations of the world consider these four concepts as the basic principles for the various humanitarian organizations. The basic humanitarian principles are provided by the core principles mentioned in the International Committee of Red Cross(Crowe and Weston-Scheuber 2013). The UNICEF official website states that, the United Nations lists Humanitarian assistance is of cardinal importance for the victims of natural disasters and other emergencies as one of its guiding principles for humanitarian practices (Unicef.org 2018). Commenting on these humanitarian principles, Nicholas de Torrente, the Executive Director of MSF-USA, says These fundamental principles serve two essential purposes. They embody humanitarian actions single-minded purpose of alleviating suffering..humanitarian organizations, particularly in highly volatile contexts (Unicef.org 2018). The opinions as well as the priorities of the various humanitarian orga nizations vary as per the nature and the kind of work they perform. The concept gained mass popularity during the time of the time of the First and the Second World War. The huge destruction of lives as well as resources made it necessary for the people to focus on the various humanitarian activities to support and also to help out the people affected by the war. The work done by humanitarian organizations like Red Cross and Florence Nightingale was very important during this time (Redcross.org.uk 2018). The Red Cross members even went to the war zones and actual battle fronts to help the wounded soldiers (Redcross.org.uk 2018). The sisters and nurses of the Florence Nightingale hospitals worked round the clock to help the suffering and wounded soldiers. (Redcross.org.uk 2018). It is to be noted that it was during this time that the actual organized humanitarian works began. An overview of the Changing landscape The changing landscape of the present times along with the changing nature of society makes various humanitarian works of paramount importance (Unocha.org 2018). The earliest instances of the humanitarian work in the modern context dates back to the late 18th after the debacle of the Industrial Revolution. It was during this time that humanitarian organizations like Red Cross and Florence Nightingale were founded (Redcross.org.uk 2018). The various acts and legislations of the British Government like The Factory Act of 1833 and The Factory Act of 1844 are important in this context (Redcross.org.uk 2018). It is also to be noted that during this time, the various feminists as well as the other naturalists associated themselves with these humanitarian activities for the welfare of the entire human race. Florence Nightingale was an English social reformer and her supporter started the Florence Nightingale Hospital after her death (Redcross.org.uk 2018). This hospital along with the Red C ross played an important part during the two world wars (Redcross.org.uk 2018). It is seen that many nations are failing to provide the basic amenities to their citizens because of the problem of lack of funds. In the traditional times, people use to do charity out of good will, but the situation in the present times demands more than mere charity (Unocha.org 2018). It is to be noted that with the change in times, the landscape of the humanitarian activities has also changed. Many people now view it as a profitable business instead of a tool to do social good. An organized system is required for the resolution of the various issues faced by the individuals as well as nations. The following figure provides a plan of Finlands Humanitarian Relief Aid 2017- An overview of the Current issues There are many current issues, which the world is facing presently and needs the help of the various humanitarian organizations and individuals for their resolution. Some of the issues, which the world is facing currently are as follows- Syrian Refugee Crisis Rohingya Crisis Greece national Crisis El Nino Crisis South Sudan Crisis Violence in Burundi An analysis of the motives and theories behind the humanitarian activities There are various theories behind the humanitarian activities, which are performed by the various national as well as private organizations. As opined by Tabaklar et al. (2015), the first theory used by the sociology to explain the various humanitarian works is the Obligation Theory. However authors like Osicki (2015) are of the opinion that theories like The Grotian Theory Of Humanitarian Intervention, Cultural Theory and various others are more relevant to the field. Commenting on the same topic authors like Rupp, Skarlicki and Shao (2013) are of the opinion that some people try to justify the various humanitarian activities on the basis of Freuds theory of the satisfaction of the id. Theorists attribute many ideologies as well as ideas to the concept of humanitarian works like the concept of doing good, respect, dignity and various other factors. The main ideology or the idea of the various humanitarian workers is to cause maximum amount of good to the maximum amount of people. In the opinion of Chouliaraki (2014), the main doctrine of these activists is- Peoples duty is to promote human welfare. Respect, equal treatment and dignity also form important concepts for the activists (Chouliaraki 2014). Advancement of the well-being of the entire human race is another factor, which motivates these activists. An overview of the process of digitalization of the humanitarian activities According to Hunt et al. (2014), the term was first used by Peter Meier during the process of crowd mapping of 2010 Haiti earthquake. Paul Conneally during a TED talk stated that the origins of humanitarianism origins are firmly routed in the analogue age with a major shift coming (Stahn 2014). Hunt et al. (2014) defines digital Humanitarianism can be defined as the kind of humanitarianism, which is performed using the services of the digital media. In the present world of technological innovations, the concept is gaining worldwide popularity. The concept is used by many organizations for the purposes of fundraising and various other activities. The services can also be utilized for the purposes of getting voluntary aids as well as getting volunteers to perform relief activities during times of crisis. Commenting on the importance of the use of social media and various other platforms provided by the digital media, Vincent Fervier said that "social mediacan benefit the humanitarian s ector..by providing information to give bettersituational awarenessto organizations for broad strategic planning and logistics..crisis mappingreally emerged in 2010 during the Haiti earthquake..software and digital humanitarian platforms such asStandby Task Force,OpenStreetMap, and many others being active during many disasters since then (Guilhot 2012). Guilhot (2012) even says that social media can be used to provide quick relief services to the victims of natural calamities. The concept of Shareholders in humanitarian activities According to Guilhot (2012), the shareholders in humanitarian work are the people who perform the relief activities as well as contribute money during times of emergency. They are very important for the effective handling of any crisis and providing relief services. It is seen that the responsibility for action in cases of natural as well as man-made disasters is commonly attributed to the public sector, more precisely, the surrounding people. There are four shareholders in the humanitarian activities- firstly, the surrounding people, secondly, society, thirdly, public sector and finally the private sector (Guilhot 2012). The following figure provides an overview of the various shareholders involved in the process of humanitarian activities- An overview of the changing relationship between the shareholders Scholars like Crowe and Weston-Scheuber (2013) have noted that in the 19th and 20th century, it was seen that the primary humanitarian activities consisted mainly of the contribution of monetary aids. In the present times, economics is placed on the contribution of monetary aids as well as on the voluntary services provided by the volunteers for the various relief activities (Crowe and Weston-Scheuber 2013). Moreover, the present humanitarian activities are more organized as well as goal driven. An analysis of the changing nature of the humanitarian activities In the opinion of authors like Crowe and Weston-Scheuber (2013), a comparison of the present humanitarian activities with the humanitarian activities of the 19th and 20th centuries will reveal a marked change between the two. In the present age, focus is placed more on the monetary aspects. It is seen that there are many multinational organizations for the purposes of relief activities. However scholars like Guilhot (2012), are of the opinion that to keep these multinational organizations functional a substantial amount of capital is spent and this directly affects the actual amount of money, which is being spent on the various reliefs activities. Therefore, it can be said that the present day emphasis is more on institutionalization rather than on the actual relief activities. Recommendations In the opinion of Guilhot (2012) various strategies must be devised by means of which the funds which these humanitarian organizations get can be increased. The humanitarian organizations also need to devise various strategies and ways by means of which the number of volunteers to perform the various relief activities can be increased. The organizations should try to spend more amount of money on the various relief activities and less on the growth as well as the development of their organization. However in the opinion of Hunt et al. (2014), the use of digital media should be taken to provide fast relief services to the victims in cases of natural as well as man-made calamities. Local groups should be trained to provide primary relief activities in case of emergencies. Conclusion Therefore, from the above discussion it becomes clear that the various humanitarian works form an important part of the world. Humanitarian work itself is a very dynamic concept and has undergone significant changes in the recent times. These activities are essential not only during the time of emergency and natural calamities but also during the time of peace. It is to be noted that during the time of peace also there are many people who require monetary and other kinds of aids. The nature of the humanitarian works has changed since the traditional times. It is true that in certain respects it has improved but it is also true that there are certain aspects in which still needs to improve. The digitalization of humanitarian activities is a significant step and will help to the various humanitarian organizations to provide quick as well as efficient services to the victims in times of emergency. References Burt, C.D., 2012. The importance of trust to the funding of humanitarian work. InHumanitarian workpsychology (pp. 317-331). Palgrave Macmillan, London. Bthe, T., Major, S. and e Souza, A.D.M., 2012. The politics of private foreign aid: humanitarian principles, economic development objectives, and organizational interests in NGO private aid allocation.International Organization,66(4), pp.571-607. Carr, S.C., Furnham, A. and MacLachlan, M. eds., 2012.Humanitarian work psychology. Palgrave Macmillan. Chouliaraki, L., 2014. The ironic spectator.International Review of the Red Cross,96(894), pp.649-653. Cross, I. 2018.Discover the ICRC - Home. [online] Discover the ICRC. Available at: https://app.icrc.org/discover-icrc/index.html?gclid=CjwKCAiAtdDTBRArEiwAPT4y-5vqZ5iQYZe33wPu6gL-gkGm9kNAwKFVnry5nO43jZwXb6iPM_GVORoCk5AQAvD_BwE [Accessed 2 Feb. 2018]. Crowe, J. and Weston-Scheuber, K., 2013.Principles of international humanitarian law. Edward Elgar Publishing. Guilhot, N., 2012. The anthropologist as witness: humanitarianism between ethnography and critique.Humanity: An International Journal of Human Rights, Humanitarianism, and Development,3(1), pp.81-101. Hunt, M., Schwartz, L., Pringle, J., Boulanger, R., Nouvet, E. and O'Mathna, D., 2014. A research agenda for humanitarian health ethics.PLoS currents,6. Osicki, M., 2015. Leadership development via humanitarian work.Humanitarian Work Psychology and the Global Development Agenda: Case Studies and Interventions, p.56. Redcross.org.uk. 2018.Florence Nightingale and the Red Cross | British Red Cross. [online] Available at: https://www.redcross.org.uk/About-us/Who-we-are/Museum-and-archives/Historical-factsheets/Florence-Nightingale [Accessed 2 Feb. 2018]. Rupp, D.E., Skarlicki, D. and Shao, R., 2013. The Psychology of Corporate Social Responsibility and Humanitarian Work: A Person?Centric Perspective.Industrial and Organizational Psychology,6(4), pp.361-368. Stahn, C., 2014. Between Law-breaking and Law-making: Syria, Humanitarian Intervention and What the Law Ought to Be.Journal of Conflict and Security Law,19(1), pp.25-48. Tabaklar, T., Halldrsson, ., Kovcs, G. and Spens, K., 2015. Borrowing management in humanitarian supply chain management.Journal of Humanitarian Logistics and Supply Chain Management,5(3), pp.281-299. Un.org. 2018.A/RES/46/182. Strengthening of the coordination of humanitarian emergency assistance of the United Nations. [online] Available at: https://www.un.org/documents/ga/res/46/a46r182.htm [Accessed 2 Feb. 2018]. Unicef.org. 2018.UNICEF Home. [online] Available at: https://www.unicef.org/ [Accessed 2 Feb. 2018]. Unocha.org. 2018.Unocha.org. [online] Available at: https://www.unocha.org/sites/dms/Documents/OOM-humanitarianprinciples_eng_June12.pdf [Accessed 2 Feb. 2018].

The House of Mango Street Literary Devices Flashcard

The House of Mango Street Literary Devices

tom sawyer essays

tom sawyer essays Tom Sawyer is a boy who is full of adventures. In his world there is an adventure around every corner. Some of his adventures have lead him into some bad situations but with his good heart and bright mind he has gotten out of them. Tom lives with his aunt Polly, his cousin Mary and his bother Sid. One of the first things to happen in the book is a memorable one, the painting of the fence. Tom's aunt Polly made Tom paint her fence on a Saturday as a punishment. Tom just hated the idea of having to work on a Saturday while all of the neighborhood could make fun of and harass him. After Tom tried to trade some of his possessions for a few hours of freedom he had a stroke of genius, instead of him paying people to work for him, he made people pay him to paint. Tom managed this by telling people that it isn't every day that you get a chance to paint a fence and he thought it was fun. He had people begging him to paint by the time that he was finished his story. He would have taken every boy in the town's wealth if he On June 17th about the hour of midnight, Tom and his best friend Huck were out in the grave yard trying to get rid of warts, when they witnessed a murder by Injun Joe. At the time Muff Potter was drunk and asleep so Injun Joe blamed the murder him (Muff Potter). They knew if crazy Injun Joe found out they knew, he would for sure kill them. Tom wrote on a wooden board "Huck Finn and Tom Sawyer swear to keep mum about this and they wish they may drop down dead in their tracks if they ever tell and rot", then in their own blood they signed their initials TS and HF. A few days after that incident Tom, Huck and Joe decided to go and become pirates because no one cared for their company anymore. They stole some food and supplies and then they stole a raft and paddled to an island in the middle of the Mississippi River. They stayed and pirated for several days, then t...

Mergers and Acquisitions Essay Example | Topics and Well Written Essays - 2500 words

Mergers and Acquisitions - Essay Example Before this governments believed this was a nascent industry that needed its protection. However, over the last three decades the industry has become highly competitive forcing many carriers to operate on thin margins. In fact, four of the six legacy carriers filed for Chapter 11 bankruptcy over the last ten years. American Airlines and Continental were the only two that did require bankruptcy protection (Harrison, 2010). US Airways is experiencing aggressive growth which is a consequence of its recent negotiations with other firms within the market. Specifically the Delta Slot Transaction whereby US Airways entered into a mutual asset purchase and sale agreement with Delta (Esterl, 2010). Pursuant to the agreement, US Airways would transfer to Delta certain assets related to flight operations at LaGuardia Airport in New York, consisting of 125 pairs of slots currently used to provide US Airways Express service at LaGuardia. Delta is expected to transfer to US Airways certain assets related to flight operations at Washington National Airport, including 42 pairs of slots, and the authority to serve Sao Paulo, Brazil and Tokyo, Japan. The agreement is structured as asset sales and is anticipated to be cash neutral to US Airways. The net benefit to the transaction is the restructuring of U.S Airways to focus its strategy and meet the growing demand. The agreement must be approved by the U.S.  Department of Justice, the DOT, the FAA and The Port Authority of New York and New Jersey. If approved, this transaction will significantly increase US Airways’ capacity in the Washington,  D.C. market and improve profitability(Gibbons, 2007). US Airways is experiencing slow growth coupled with an improving competitive market position. This means that US Airways is going through a phase of concentrated growth. The Frequent Traveler Program is a great method for the company to focus on their local hubs and create loyal consumers in those markets. This will undermine the low transfer cost and incentivize ticket purchasing through their company. This program helps generate a loyal consumer base and helps differentiate between airline services. Focusing on this program is key to brand development for US Airways. The Dividend Miles program credits passengers who fly on US Airways and Star Alliance carriers. Credits can be redeemed for travel on US Airways or other participating partner airlines, whereby US Airways assumes the fee. The incremental cost method is used to account for the portion of frequent traveler program liability related to mileage credits earned by Dividend Miles members. This creates an obligation to provide future travel when credits are redeemed (Gross, 2007). II. Company Strategy The possibility for a merger between US Airways and American Airlines have been stifled twice before, but renewed interest in the merger possibility has been created as a result of economic re-stabilization. But the two companies are currently in me rger talks that would make US Airways the second largest airline. The industry reported a $60 billion dollar loss since 2000 which has spurred interest in consolidation. Even with the dramatic declines in capacity by airlines collectively, in recent years, experts believe that there are too many airlines and a shortage in travelers. A merger could help both increase the earnings per share in a smaller timeframe than either company can accomplish alone. The industry is

What is knowledge Essay Example | Topics and Well Written Essays - 1500 words

What is knowledge - Essay Example The paper examines the practice of knowledge management and how it has helped Japanese companies to gain a competitive edge. Porter (1998) gave the structure of the Five Forces Analysis that gives companies a sustainable competitive edge in a market. While the structure allows analysts to form a grouping of manifestations and market forces such as threats of suppliers and substitutes, power of buyers and barriers for new entrants, the framing is not a mantra that yields solutions. Kadapa (2006) argues that after employing tools such as PEST and SWOT, analysts still have to find a way to solve problems and the industry is interested in solutions. At such junctures, when easy solutions are not obvious, it is knowledge management practices that help to provide the means to achieve competitive advantage. Again Drucker (1981) tried to provide answers to the phenomenal success that Japanese industries have achieved since the Second World War when the country was reduced to rubble. The author argues that just by using oriental philosophy, it is not possible to explain how the country went ahead in all fields of industries such as automobiles and electronics. The author suggests that the main secret lay in sharing knowledge and information among the workers and diffusing it to the people who need it, that helped Japan to achieve its success. A rigorous mindset, good knowledge of mechanical and electrical engineering that existed from the pre war days and the insight to apply it effectively helped the country to go forward. By extensively reading the works of the author, it is obvious that he is explaining a culture where knowledge is continuously being recycled and redistributed. Drucker (1999) speaks of the management challenges for the future and speaks of how organizations need to ap ply and reapply their learning and knowledge if they want their competitive advantage to be sustained. Meyer

PRACTISE PROPOSAL Research Example | Topics and Well Written Essays - 1500 words

PRACTISE - Research Proposal Example 1. To explore the attitudes and perceptions of patients in healthcare settings toward the options and support that they receive want to increase their protein levels; and To establish recommendations for future research along with implications for practice with regards to the training and support that is provided for medical practitioners in healthcare settings (Marshall, 2007). Literature Review Socrates once said. â€Å"There is only one good, knowledge and one evil, ignorance.†This thought should assist us in all what we do, particularly where our health is concerned. Several individuals don’t have any idea of how to maintain good health. When sickness is experienced, Individuals rely on medical practitioners for cure. What they fail to realize is that the cure comes from within. Nature has offered with wonderful immune system, and all we require to do is to take proper care of this internal healing force (Marshall, 2007). Several health stores are stained with the i rony that few of their products are in reality healthy, from herbs of unknown utility and purity of dietary supplements capitalizing on current patterns in hair gain or weight loss. Several supplements are top sellers in the market. But a growing research body indicates that one doesn’t need protein supplementation unless you are an athlete having intense training or gravely ill as a result of starvation or any wasting disease which in this case will call for the need ( Marshall, 2007). The new studies emphasize the fact that the most compassionate thing about protein supplements is a waste of money. You reap little advantage and instead put yourself at risk for bone, kidney and heart disease. Medical researchers have warned against protein supplements for several years for the average individuals. But several sports trainers keep on pushing them on amateur athletes since they don't know any better (Creswell, 2003). Individuals need proteins when exercising, especially when t hey try to build muscles by weightlifting or through other forms of resistance training. The muscle building process involves muscle filament damages and rebuilding them, this calls for more protein (Marshall, 2007). A study published recently, in the journal Nutrition, reviewed more than one thousand adults at fifty ordinary commercial gyms and established that nearly ? of the men were using dietary supplements, largely protein powders, with no direction. None required protein, the researchers concluded (Roberts, Perryman & Rivers, 2009). Correspondingly, a smaller research study by a master's thesis by Martin Frechette from University of Montreal investigated the diets of elite athletes, in part of the Canadian Sport Centre Dietary Research Study. Above 90% of these athletes were using dietary supplements, on recommendation of friend or trainers; only 25% could clarify why they were using it; and of those utilizing protein supplements, above 80% already had enough dietary protein intakes (Roberts, Perryman & Rivers, 2009). Description of design Research Approach My study will

Marketing Strategy of Mercedes and BMW

Marketing Strategy of Mercedes and BMW What is marketing? Who really knows? In our era, most of the people have in their mind a different meaning of the marketing. For me, marketing is a mean which pulls the strings of our economy. The language of marketing has been borrowed from the military. We talk about defensive marketing, offensive marketing, and guerrilla marketing. Often overlooked, however, is flanking, one of the most powerful military strategies. As for the official meaning of the word, marketing is: Marketing is the process by which companies create customer interest in goods or services. It generates the strategy that underlies sales techniques, business communication, and business developments Marketing is defined by the American Marketing Association (AMA) as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The Chartered Institute of Marketing defines marketing as the management process responsible for identifying, anticipating and satisfying customer requirements profitably. Maybe there are thousands different meanings of marketing but in the end they are all agreed that it was created to help the market and the consumers to fulfill their needs. BMW VERSUS MERCEDES-BENZ This assignment is to analyze and compare the marketing strategies of BMW and Mercedes-Benz. Both companies are renowned market leaders in supplying automobiles. The pair has a history of providing innovative cars for the past century. Over the years with the improvement of technology BMW and Mercedes-Benz have met customer needs by producing the most inspiring and well developed cars of their times. The BMW Group concentrates on selected premium segments in the automobile market. This means that they specialize in providing a high quality product and in return they can achieve higher revenues per vehicle sold. In contrast Mercedes-Benz which also provide to the premium segment of the market have concreted their name in history as manufacturers of luxury cars, have opened their doors to a range of more dynamic models targeting the slightly younger market. Mercedess most powerful competitor has long been BMW. The two companies marketing strategies seemed to mirror one another in the 1 990s. Thus in 1996, Mercedes signed a deal to promote its vehicles in Universal Pictures The Lost World, but it was several years behind BMW, which in 1995 made an agreement to feature its vehicles in the James Bond film Goldeneye. More important was an overall shift by both companies in response to the rise of Japanese luxury vehicles such as Lexus and the Acura Legend. Farrell reported in Brandweek, With repricing and repositioning-advertising messages emphasize more value instead of luxury-Germanys two luxury leaders, Mercedes and BMW, are on the offensive à ¢Ã¢â€š ¬Ã‚ ¦ Both have rebounded with a reversal of marketing strategies that include new, lower-priced products and even ads that tout price. Nonetheless, of the two manufacturers, Mercedes has made the more drastic changes. THE HISTORY OF BMW Bayerische Motoren Werke AG (BMW), or Bavarian Motor Works, is a German automobile, motorcycle and engine manufacturing company founded in 1913 with the formation of the Rapp-Motorenwerke company by Karl Rapp. The firm were engaged in the production of aircraft engines from a former bicycle factory located near Munich. It was close to this plant that Gustav Otto established the Bayerische Flugzeugwerke AG aircraft factory and in 1922 these two organisations merged to form BMW. The letters stand for: Bayerische Motoren Werke. In their early years BMW produced mainly aircraft engines, but also some motorcycle engines. In fact the BMW badge is supposed to resemble a spinning aircraft propeller. It wasnt until 1928 when BMW bought a car factory at Eisenach/Thuringia that BMW began producing cars. Along with the factory they bought the license to produce a small car called the Dixi. It was in 1936 that BMW introduced the type 328 roadster which quickly became the most successful sports car of the time. The type 328 roadster accumulated a number of prestigious wins on the racing circuit and was nominated as car of the century in 1999. BMWs involvement in aircraft engine production during WWII led to a 3 year ban on production at the end of the war. It wasnt until 1949 that they were able to return to production which they did with the 250cc R24 motorcycle. It was in 1951 that BMW introduced a spacious, 6-cylinder sedan called the 501. This was followed by the 502 which featured a lightweight alloy V8 engine. Later in the 1950s they began producing the BMW 507, a lightweight, V8 propelled sports car. This was the vehicle they hoped would revive the sporting success theyd achieved with the 328 roadster. But this wasnt to be. They were losing money on every 507 that was produced and so production stopped in 1960. Also during the 1950s BMW bought the design and manufacturing rights to the Isetta which was to become one of the most successful microcars in the post WWII years. It was a time when cheap, short distance transportation was much needed and the 2-seater, with an economical 250cc engine, fit the requirements nicely. Manufacturing rights for the Isetta were sold to various production companies around the world and these included the British Railways works in Brighton, UK. The 1960s saw BMW enjoying a number of notable successes including the BMW 1500 which was a 1499cc, four cylinder touring sedan introduced in 1961. This was the first of the modern BMW sports sedans. They went on to produce a series of popular sedans including the famous BMW 2002. This was a 2-door sedan that had been based upon the 4-door 1600. The 2002 was to be the forerunner of the BMW 3 series and production of this successful model continued until 1976. By the 1970s BMW had cemented their reputation as an innovative automobile manufacturing company. The 70s saw the introduction of the 3-tier sports sedan range consisting of the 3-series, 5-series and the 7-series. Between 1970 and 1993 BMW car production quadrupled and turnover increased by 1700%. The 1990s, after 1994, saw BMW take ownership of the British Rover Group. This was not a successful venture and in 2000 BMW disposed of Rover. Todays beemers have retained their highly prestigious reputation for quality and reliability. The company are taking steps to reduce the impact they and their motor cars have upon the environment so we can expect to see more innovative and exciting developments from the motor car company who have not only survived two world wars and a massive depression, but thrived. TARGET MARKET OF BMW BMW marketing targeted customers between the ages of 25 and 45 who were new to the luxury car market, nevertheless without alienating their current customer base. The customer base of BMW was 46-year-old male, married with no children, and had a median income of about $150,000. More importantly, the Internet was used by 85% of customers before buying a BMW (Hespos, 2002). Combining the ideas of producing a series of short films and using the Internet in an advertising campaign, short films for the Internet was born with BMW Films (Hespos, 2002).The luxury automobile maker that has established a mark for itself in the luxury car segment with its high performance cars. BMW is a powerful brand that is truly experienced by car lovers all over the world as a symbol of performance, power and luxury, all combined into its power packed machines that are treat to watch, drive, and possess. Thats why, it is truly known as the Ultimate driving Machine. BMWs tighter feel and enhanced responsiveness gave drivers the sense they were in complete control, something no other brand of automobile offered. This handling advantage was greatly appreciated by sports car aficionados and car enthusiasts. MARKETING STRATEGY OF BMW BMW has many different strategies of marketing. One of these strategies is the support of its dealer network. This succeeds only through a range of actions. Dedicated Dealer Marketing Service which assists with all marketing requirements for example: Local advertising for product range Support for local promotions National promotions Hire of promotional equipment for dealer events Image library which stocks various images available for dealers to use when creating their own marketing communications such as leaflets, invitations and direct mail. Educational materials Moreover, there is a Continuous Customer Contacts Program (CCCP) with the objective of increased customer loyalty and satisfaction. BMW also focuses on a great range of advertising. One thing that all BMW adverts have in common is that they focus entirely on the cars. On TV there are many branding campaigns and new car launches. Some TV spots depict stereotypical corporate-cog executives who squelch creativity and initiative. Beware of the compromisers. They say things like, Choose your battles, or Is this idea really worth falling on your sword for? Later, the recurring message throughout the campaign comes in, At BMW, ideas are everything. Radio branding campaigns (2002 was the first year that BMW used radio for national advertising) also uses. It does not tend to be used at a national level, although may be used regionally. As for the press, Color press is listed, for example: Tatler, Vogue, lifestyle magazines, motoring publications, broadsheet newspapers and tabloid newspaper weekend color supplements. Black white: national press. In addition to higher profile national advertising, dealers also run their own local campaigns through: Local press Radio Bus advertisements At the cinema, screens usually show short films. Other ways of advertising includes supply of sales literature, brochures, direct marketing, price lists and point of sale materials. Finally, other methods BMW use to promote its brands and products: Product Placement BMW Art Car Collection Sponsorship These and many others are the marketing strategies of BMW in order to enhance its market share. As for Mercedes-Benzà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. THE HISTORY OF MERCEDES-BENZ The roots of Daimler-Benz went back to the 1880s and founders Carl Benz and Gottfried Daimler, whose separate companies became one in 1926. Besides the two Germans, an important early figure was Austrian banker Emile Jellinek, who in 1897 became a Daimler board member. Jellinek offered a variety of useful marketing advice and suggested a car with an engine to the front, because that was where the horse used to be. After outlining a type of racer that he wanted built, he promised to purchase 36 of them, a sizable order at a time when few people had even ridden in an automobile. In return he asked that Daimler name the car after his one-year-old daughter, Mercedes. The car, introduced in 1900, had a top speed of 30 miles per hour, which at that time made it one of the fastest vehicles on the road. But a Mercedes could go much, much faster, and just nine years later its manufacturers built a special Benz capable of reaching 141 miles per hour. In the economic upheaval that followed World War I, Daimlers and Benzs companies joined forces as Daimler-Benz AG, founded in 1926. Its symbol was a three-pointed star, which reportedly symbolized air, land, and sea-arenas in which Daimler engines dominated. During World War II, Daimler-Benz became associated with the Nazi regime. Hitler had several models specially built for his use, and the company turned to producing airplane engines and military vehicles for the Third Reich. But it recovered quickly from the war and in the 1950s established itself as a manufacturer of luxury sedans in Europe and America. TARGET MARKET OF MERCEDES-BENZ In 1993, Rosemarie Totzauer reported in Brandweek, Mercedes is attempting to reinvent itself, to evolve from a company long defined exclusively by its gas-guzzling luxury sedans and sports cars. The reborn Mercedes will offer a broader, more complete line of vehicles for the rapidly changing, more complex, higher risk luxury segment à ¢Ã¢â€š ¬Ã‚ ¦ Mercedes-Benz, therefore, has to gear itself for a metamorphosis into a company known for value and a diversity of vehicle concepts rather than for the prestige of the three-pointed star. These words, occasioned by the shift in slogans from the old Engineered Like No Other Car in the World. created by McCaffrey and McCall, to the new Sacrifice Nothing, gave a succinct statement of the companys changed marketing policy, The target market had broadened, and so had the Mercedes lines. The latter now included the C class, which replaced the 190 series as a product for the low end of the market; the E class, a mid-size luxury car; the S class, for the high-end luxury vehicles that had previously comprised the sum total of the companys product; and the SL for sports cars. Although, as Fara Warner wrote in Brandweek in 1994, Mercedes is still considered an exclusive luxury car for white males, the company sought to broaden its appeal with value prices and new products. Greg Farrell, writing in the same publication a year later, offered a compelling example of the effect produced by the shift in target market: Maria Pestonit, a 28 year-old Miami computer consultant, didnt like her first three cars à ¢Ã¢â€š ¬Ã‚ ¦ [and] after three performance cars, luxury struck her fancy. Mercedes may have hooked her for life with its C280, costing about $34,000. My family had a Mercedes. But that was my parents car, she said. I thought I could never reach that.' MARKETING STRATEGY OF MERCEDES-BENZ Mercedes Benz marketing strategy was once centered on the safety, luxury, and precision engineering of its cars, but due to increase competition in the luxury car industry and changing consumer attitudes about the Mercedes Benz brand that strategy has changed. Now their marketing strategy is more life style oriented and is focused more on presenting the more fun loving, approachable, and energetic side of Mercedes Benz. The evolution of Mercedes Benzs marketing strategy can be directly connected to the expansion of its target market, which now includes persons twenty five to forty five years old as well as its initial targets the baby boomers. In order to provide superior customer value to its target market Mercedes Benz has found it necessary to expand its product line up, provide more competitive prices, increase communications with its target market, maintain accessibility to consumers, and continue its excellent customer service. The marketing strategy of Mercedes-Benz is short of the same as BMW. More specifically, Mercedes spends a big amount for advertising campaigns. Mercedes-Benz launches an international advertising campaign on the theme of sustainability. The first printed advertisements using the new brand design will feature the E 300 BLUETEC to be launched in Germany in December 2007. Moreover, four different print ads will be placed in all large-circulation magazines in Germany, running in parallel with a TV commercial and an online campaign. The sustainability campaign will then be extended in mid-2008 to include additional vehicles and developments related to Mercedes-Benz activities which are combined under the heading True Blue Solutions. In our marketing campaign on sustainability we promote innovative technologies for environmentally sound mobility such as the BLUETEC emission treatment system, which Mercedes-Benz offers to its customers as the worlds cleanest diesel, says Dr. Klaus Maier, Executive Vice President of Mercedes. Mercedes new marketing campaign stresses safety over luxury. This isnt surprising since the financial crisis has reversed consumer priorities. Its now frowned upon to brag about buying the most luxurious car. Instead the most popular guy is the one who gets the most worth for as little money as possible spent on a new car. Mercedes-Benz is now allocating 50% of its UK marketing budget to digital media, according to its VP for brand communications, Anders Sundt Jensen.The dynamics of the UK market and the advanced consumer behavior in the UK meant the automotive brand was already allocating half of its budget to digital, well ahead of other European territories where the company was far from allocating even 40%.The key to the companys success online was the creation of specialist expertise within the company.We dont have normal marketers just doing online ads, or just putting our TV ads online, Anders Sundt Jensen said. We have a whole department, for example, at our headquarters in Germany just doing digital marketing. Also, one of the marketing strategies of Mercedes-Benz followed is to start promoting some of its cars on IPhone and Facebook. Another marketing action than gave a step forward to Mercedes-Benz is the promotion of a series of green cars. Mercedes-Benz brings to the market hybrid cars that are environmental friendly. To sum up, the key that makes Mercedes-Benz a powerful competitor in the market is the below: Delightful customer care Retail network ready for the future Efficient, integrated processes and systems Sales and Marketing MBC Product Price Place Promotion People Processes Perfectly positioned brand and effective marketing Fascinating products Motivated, qualified employees Effective market penetration CONCLUSION Undoubtedly, BMW and Mercedes-Benz were, are and always be two whoppers. Their marketing strategies are about the same. Their advertising campaigns, the tv and radio spots, the costumers services etc. The difference between them and the reason why they are both special is their target market and their market position, what they want their customers to remember about them. BMW focuses to young customers aged 25 to 45 and it promotes the slogan  «Ultimate driving machine ». It appeals to those who want to have the sense they were in complete control. On the other hand, Mercedes-Benz is still considered an exclusive luxury car for white males, but now decides to broaden its appeal with value prices and new products. It appeals to those who love luxury and safe cars but not too expensive.

Robert Crandall :: essays research papers fc

Leadership in Aviation American Airlines was under Robert Crandall's leadership from 1980, when he was named president and later chairman, until he retired in 1998. He possesses characteristics like intelligence, character, ability, and desire, all of which is needed to get things accomplished through people. American Airlines was transformed from a small, domestic carrier to one of the world's leading airlines with the largest jet fleet worldwide. American led the airline industry in the 1990's in revenues and operating income, and its parent company, AMR Corporation, was one of the top Fortune 500 companies under Crandall’s reign. Raised in Rhode Island, Robert Lloyd Crandall graduated from his state’s university and the University of Pennsylvania's Wharton Business School. He worked as a regional credit supervisor for Eastman Kodak and later, headed the computer programming division at Hallmark Cards. In 1966, he joined TWA (TransWorld Airlines) as assistant treasurer. He briefly left the airline industry in 1972 to become senior financial officer at Bloomingdale's Department Stores, but returned the next year when American made him its senior Vice President of Finance (Robert L. Crandall: Official Biography). From there, Mr. Crandall advanced to president. During his 18-year tenure as head of American Airlines, Robert Crandall and his self-empowered team formulated many of the innovations that helped to revolutionize the airline industry after deregulation, when many competitors went bankrupt. American was the first to recognize the value of filling empty seats with discounted tickets now known as "Super Saver Fares." These tickets offered deep discounts for advance-purchase tickets and outsold cheap charter competition. He was also quick to see the importance of restructuring and building a route system around central hub airports to which many airlines still use today. To keep American Airlines on top of the industry, one of Crandall's visions was to accelerate the company's efforts into the rich overseas markets. By tapping into voids created by Pan Am, Eastern Air, Braniff Int’l and TWA, Mr. Crandall’s ambition acquired promising overseas routes to Asia and Europe, and Latin America. Perhaps Robert Crandall's greatest contribution to the success of American Airlines was his vision in propelling the SABRE Group from an internal division of the company to one of the world's largest, privately owned computer networks. Conceived in 1959, the Semi-Automatic Business Research Environment served as an internal link between American's offices and ticket counters to help track reservations. When talks aimed at developing an industry-wide reservation system, broken down between travel agents and major carriers in the mid-1970’s, Crandall successfully marketed his airline's computer system throughout the world.

Macbeth Act 2, scenes 1 and 2 Essay

In Act 2 Banquo is found with his son Fleance, in the courtyard of Macbeth’s castle at â€Å"witching hour†. The night is cold and dark, with fog surrounding the castles boundaries. Banquo is becoming nervous and this is evident from what he says to his son, Fleance, â€Å"Hold, take my sword. – There’s husbandry in heaven, Their candles are all out. – Take thee that too.† Even though it is obvious he would like to rest, he is fearful of nightmares whilst he sleeps, the following quote suggests this, â€Å"A heavy summons lies like lead upon me, And yet I would not sleep; merciful powers, Restrain in me the cursed thoughts that nature Gives way to in response.† As Banquo was patrolling the area he hears a noise, â€Å"Who’s there?† startled and scared at this he says to Fleance, â€Å"Give me my sword.† Banquo is tired and is trying to maintain full alert, showing he is on edge; listening out for any anything and everything that might occur. As Macbeth steps out of the dark, slightly visible by Banquo, Macbeth replies: â€Å"A friend† Banquo feels relieved as he can now put his mind at rest, because he has seen a friendly face at such time of night and hostile surroundings. After Macbeth had been socialising with Banquo, Banquo remembers to ask Macbeth a question that had been troubling him about the witches, â€Å"I dreamed last night of the three weird sisters; To you they showed some truth.† Macbeth tries quickly to change the subject by answering, â€Å"I think not of them;† this is because he does not want to be linked to the murder of Duncan that Macbeth is plotting. Macbeth then tries to bribe Banquo, we see this from â€Å"If you shall cleave to my consent, when ’tis, it shall make honour for you.† By this Macbeth is trying to imply that if Banquo stands by him and stays loyal to him, when he Macbeth needs him, Banquo will not regret it and will be honoured by others. Banquo replies, â€Å"So I lose none In seeking to augment it, but still keep My bosom franchised and allegiance clear, I shall be counselled.† Which basically translates, as long as Banquo does not have to risk his honour in providing his life and can keep a clear conscience, then he will be advised by Macbeth. This indicates that Banquo might be picking up on Macbeth’s intentions on becoming king of Scotland. So far we can see the differences in the two characters personalities. Banquo is a loyal person, kind, open to discussions, friendly and honourable to the king â€Å"Duncan† as well as to his friends and family. On the other hand Macbeth is the complete opposite in every way, he appears to be dishonourable (as we know he is planning Duncan’s murder), a liar, untrustworthy and an actor of personalities. When Macbeth is on his own his mind becomes delusional goes into a frenzy he starts to think about the side affects of his actions, but is hyped up and ready to do the deed of killing Duncan. It is clear from, â€Å"Is this a dagger that I see before me, The handle towards my hand? Come, let me clutch thee: I have thee not, and yet I see thee still,† that Macbeth is hallucinating. However, during the build up to the murder Macbeth continues to be drawn by the image of the dagger to Duncan’s room. â€Å"I see thee still and on thy blade and dudgeon gouts of blood, which was not so before.† From this we are informed that Macbeth has now imagined Duncan’s blood on the dagger, but this does not put Macbeth off as we see from when the bell is rung, which was a sign from Lady Macbeth that the coast was clear. Macbeth does not hesitate as he confidently says, â€Å"I go, and it is done. The bell invites me. Hear it not, Duncan, for it is a knell that summons thee to heaven or to hell. Yet earlier, in Act 1 scene 7 we see that Macbeth had doubts about murdering Duncan as he thinks, â€Å"If it were done when ’tis done, then ’twere well it were done quickly. If th’assassination could trammel up the consequence and catch with his surcease, success, that but his blow might be the be-all and the end all – here†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬  This is where we realise he is feeling uneasy about killing his friend and worrying about the possible consequences. The reason Macbeth changed his mind about murdering Duncan is because Macbeth really wanted to be King more than anything, and once the witches prophesised that this would happen, it made Macbeth more convinced that he should carry out the murder. The changes of his mind show us that Macbeth is easily misled. I feel Macbeth would not have been brave or foolish enough to kill Duncan had his wife not persuaded him to do it as we see from her planning and convincing Macbeth that their murder won’t fail, â€Å"We fail? But screw your courage to the sticking place, and we’ll not fail. When Duncan is asleep, whereto the rather shall his day’s hard journey soundly invite him. Although we have seen Macbeth’s guilt about wanting to kill his friend and someone who he really respects, he is driven to follow through his ambition of becoming king because of his wife, Lady Macbeth. Once Macbeth has killed Duncan he feels guilty which causes him to become hysterical. Although his wife tries to calm him down it is evident that she fails because she instructs him to, â€Å"Go get some water and wash this filthy witness from your hands.† After washing his hands Macbeth still thinks the blood is still on him, due to the burden he is carrying from the dirty deed he carried out. He is so ridden with guilt he cannot even bring himself to say â€Å"Amen† because it is such a religious word, and he knows that now he has committed such a crime, he cannot be a holy person. Macbeth is so tortured in his mind that he imagines he hears a voice cry â€Å"sleep no more†. He feels he will be punished for killing a defenceless man and in return he will be deprived of sleep. He refuses to go back into Duncan’s chamber because the sin he has performed is so great he cannot face up to it again, we learn this from, â€Å"I’ll go no more. I am afraid to think what I have done, look on’t again, I dare not.† The following quotes also confirm his guilt, â€Å"To know my deed, ’twere best not know myself.† Which seems to suggest that he would like to disown himself, and â€Å"Wake Duncan with thy knocking: I would thou couldst† implies that Macbeth wishes that Duncan would wake up at the sound of the noises Macbeth hears. Lady Macbeth is not able to fight off Macbeth’s mood swings and conscience. She is trying to be positive and tries to have an optimistic answer for all his negative comments. We see this many times, one example is after Macbeth has killed Duncan he says, â€Å"This is a sorry sight†, but his wife replies â€Å"A foolish thought, to say a sorry sight.† Act 2 ends with Macbeth continuing to feel guilty and on edge with every noise he hears.   

Proxemics essays

Proxemics essays Spacial relations is a complex subject that can be interpreted in many different ways. A clear explanation of spatial relations is easily understood with the study of proxemics. So what is proxemics? Well the term proxemics came from E.T. Hall, a researcher in 1963. Proxemics is the study of the nature, degree, and effect of the spatial separation individuals naturally maintain (as in various social and interpersonal situations) and of how this separation relates to environmental and cultural factors. Proxemics is made up of featured spaces: fixed space, semi-fixed, and informal. Space around a person is set up into zones representing comfort and non-comfort. Fixed spaces are areas that are unmovable such as buildings and offices. Many simple things can change a comfortable zone in a fixed area such as color. The use of color can have a major impact on our comfort level. Restaurants, for example, focus on peoples comfort level with how they paint their buildings. Fast food such as McDonalds or Taco Bell cause people to rush in, eat fast, and leave without a nice place to sit down because of their bright colors. Bright colors are disturbing to the customers and even the workers. Other restaurants such as Ruby Tuesdays and Apple Bees stick with a nice color scheme that is both darker, mellow, and come off as a nice place to enjoy your food. Restaurants like these have a higher employee turnover than fast food in the food service industry. Semi-fixed spaces serves as movable areas such as furniture. Office desks can be organized to a persons comfort zone. Chairs and desks are just physical barriers but can be broken to protect personal space. As you might notice on a TV show or at a job interview, two chairs are usually always on an angle and no more than 1 Â ½ feet from the main desk. This set up helps keep a balance of dominance. A person at a desk compared to a person standing in front of him may feel l...

Crème de la Crème Learning Center

Crà ¨me de la Crà ¨me Learning Center Free Online Research Papers When creating a staffing plan, one will have to consider the ways in which an organization operates. When considering the operation of a building the work, the people, the structure, and relationships determine the success of that organization. This writing will include a staffing plan for Crà ¨me de la Crà ¨me Learning Center for Excellence. This plan will include the positions, descriptions and need for employees in this child care facility. It will also include a plan of strategies on how to recruit candidates for this organization. Crà ¨me de la Crà ¨me is an organization that operates premiere learning centers of excellence of early childhood in the United States. Crà ¨me de la Crà ¨me was established in 1982 and service centers in 8 states. Crà ¨me de la Crà ¨me is a privately held corporation to service over 5,000 children with over 1,000 employees nationwide. The mission of Crà ¨me de la Crà ¨me is to provide early childhood learning and care in the most nurturing, creative, and educationally innovative environment within a secure and immaculate facility to empower their team of employees to experience professional and personal growth. As the company of Crà ¨me de la Crà ¨me continues to grow across the United States there are numerous positions available in each school. At each facility teaching staff is offered above industry pay and health care benefits. The positions available at each school include: Teacher Executive Director Director of Administration Director of Curriculum Director of Services Receptionist Specialty Teachers ( Art, Music, Creative Movement, Foreign Language) Team Leader Teacher Aide Kitchen Manager Housekeeper Property Manager When creating a staffing plan for an organization of this magnitude and the need for employees one should consider each position separately. When evaluating the number of teachers needed at Crà ¨me an account of enrolling students must be established. Based on the number of students enrolled at Crà ¨me will determine the number of teachers needed for each facility. State ratios must also be considered when accumulating a number of teachers needed. At a Crà ¨me de la Crà ¨me of 250 enrolled students there will be an approximation of 50 teachers needed in the facility. These teachers will be responsible for providing children with quality learning development, warmth, security, enchantment, and positive guidance each day. To better assist the organization in the training arena teacher aides will also be needed. Teacher aides will be individuals responsible for providing on call assistance in the facility for the teachers. There will be a need for approximately 8 teacher aides in t his facility. Specialty teachers are another area that will require a new host of teachers. These positions include enrichment teachers specializing in the Arts, Music, Physical Education, Science, Mathematics, and Foreign Language. Enrichment teachers are an addition in the crà ¨me team to provide each child with the age appropriate levels of each subject matter. There is a need for a total of 5 enrichment teachers. Outside the teachers of Crà ¨me there are also other functional areas that will also need a host of employees. The facility has need of an Executive Director who will oversee the facility to ensure it is run properly. The Director of Administration is responsible for the policies, procedures, and benefits of this institution. The Director of Curriculum will be responsible for the teaching program ensuring that teachers are implementing curriculum to its best ability. Director of Services is responsible for the upkeep of the facility, resulting in a total of 4 Directors. Other positions include one receptionist, responsible for the clerical aspect of the company. One kitchen manager and one kitchen assistant who will provide a healthy meal plan for the staff and students. 6 housekeepers who will provide an immaculate clean environment. And one property manager to assist the Director of Services in the upkeep of the building. To properly run a facility there will be a total of 70 ind ividuals staffed in this organization. When developing staffing plans for an organization it is important to focus on the demand forecast. The demand forecast will identify the staffing levels, turnover of the organization, retirement, and also knowledge and skills. As stated previously there is a need for 70 individuals in the core job areas. As it relates to turnover projection one must consider the turnover rate due to competition. When considering turnover for employees it is imperative to be abreast of child/student turnover as well to avoid lay offs. When discussing turnover it is also important to consider retirement turnover. Determine the turnover due to anticipated retirements. Another recruitment strategy can include demand side strategies and supply side strategies. With demand side strategies we can work to reduce the number of positions that need to be filled. There strategies can include retention, reorganization, work process design, and employee performance management. With retention one can create a plan to reduce turnover in the childcare industries by searching for candidates that will commit with the company long term. Contracting teachers could be a strategy to reduce retention. This will also be a form of reorganization allowing the company to have teacher spam control. The recruitment process will be apart of the supply side strategies. When recruiting one must create applicant pools through enhanced marketing by focusing on a particular level of candidates. This focus will be in combination with the qualifications aspect of staffing. These applicant pools must include pools that will consider range of experience and education. Another strategy can include the support of workforce development through supporting schools and apprentienceship programs. Training and development can also be a strategy. Keeping current staff and future candidates up to date in knowledge and skills through on the job training and development programs. With a facility of this magnitude the most important legal aspects will revolve around state law ratios and the policies, procedure, or human resource aspects of the organization. These are very important entities and should have the assistance of a company attorney to accurately assist with the levels f compliance this organization will need to function. In conclusion a great staffing plan must have demand forecast, supply forecast, gap analysis, strategy identification, demand side strategies, and supply side strategies to properly staff individuals in an organization. Crà ¨me de la Crà ¨me is a corporation that is committed to providing quality care to children and will adhere to the plan provided to staff the best candidates or their organization. References Crà ¨me de la Crà ¨me Learning Center for Excellence, Employment, (n.d.), retrieved from cremedelacreme.com Office of Human Resources, Staffing, and (n.d.) retrieved from ithaca.edu Human Resource Washington State Department of Personnel, Human Resources, (n.d.), retrieved from dop.wa.gov Research Papers on Crà ¨me de la Crà ¨me Learning CenterStandardized TestingAnalysis of Ebay Expanding into AsiaResearch Process Part OneThe Project Managment Office SystemPersonal Experience with Teen PregnancyOpen Architechture a white paperMarketing of Lifeboy Soap A Unilever ProductTwilight of the UAWInfluences of Socio-Economic Status of Married MalesNever Been Kicked Out of a Place This Nice

Girls Issues in UK Schools Essay Example | Topics and Well Written Essays - 1000 words

Girls Issues in UK Schools - Essay Example The essay "Girls’ Issues in UK Schools" talks about the problem of marginalization within the scenario of education which forces the girl students to feel alienated within a school environment. One can see that this problem hinders girls from entering the workforce in future and to have upward mobility in the social ladder. One can see that social class is an important factor which determines a student’s acceptability within a class room environment. Read states that, ‘However such desired characteristics are also those considered to characterize the ‘popular girl’ at school- a position of power and influence amongst girls’ peers’. If a girl student happens to be from the lower layers of the society, there is a high chance for the problems related to her social class. While peer group discourses constructed girls as harder working, more mature and more socially skilled, still the boys and a significant number of the girls adhered to the view that it is better being a boy. Girl students may try to hide their social status but this may lead them towards stress and related emotional problems in general. Similarly, cultural background determines a girl student’s socialization and acceptance within her public domain. From a different angle of view, boy students can resist the influence of their cultural and social backgrounds because they have enough freedom. The relative ‘high achievement’ of girls has often been perceived as unproblematic and thus neglected, or achieved at the expense of boys.

Health care Essay Example | Topics and Well Written Essays - 1000 words

Health care - Essay Example The fifth section concentrates on the target market, whereby the paper provides an insight on the strategies that can are used to serve the market, and the sixth section identifies resources needed to move forward in the entrepreneurial process. The seventh section covers a brief summary of the financial projections for the period end 30 June 2012, whereby the summary is benchmarked through data gathered from research of similar types of publicly traded companies. The eighth section elaborates on the forces that determine the profitability of the industry, and the paper concludes with the challenges that are faced by the business as it grows. Â   Funding Pitch portions of the Health Care Entrepreneurial Business Plan: Tele-hospice counseling service 1. The entrepreneurial opportunity Various changes in the society have contributed significantly to a creation of entrepreneurial opportunities by providing a strong concentration to the sector of services concerning new and fast growing business environment for adaptation of the entrepreneurs to dynamism in the society (Lindmark, 2012). The increased understanding of entrepreneurship process due to the research and the set of individuals, who have discovered, evaluated and exploited the opportunities. Therefore, fostering a reliable understanding of the changes in different levels of society has led to creation of opportunities and the way entrepreneurs can adapt and exploit these opportunities after an analysis, which is altered at an aggregate level. 2. The business, product or program planned Hospice refers to a twenty-four hour program, which is planned by hospice interdisciplinary team, in order to allow the terminally ill clients to make a decision related to physical, pastoral or spiritual and psychological comfort, instead of cure. These patients are hospitalized of they are indicating acute symptoms, and hospice care is initiated by the decision of the client, family or physician. However, there is a requ irement of a certification by the client in order to receive the services offered by hospice, which offered from either temporary or permanent place of residence. In this case, the Hospice service program is terminated by the client or family decision, death or discharge by the hospice agency, and bereavement care is offered to the family members (Whitten, Doolittle & Hellmich, 2001). The products of offered by this business are emotional and spiritual comfort that is related to the death of hospice client. The other product offered by hospice program is counseling services and support to the members of the patients’ family. They also focus on non-interventional care of patients succumbing to their terminal illness at their homes. Furthermore, the members of the family are made integral participants of the program, whereby the day care is offered by stepping a caregiver duty, which is considered foreign. 3. The management team The management team comprises of the Mike Friedel , Chief Executive Officer, who is charged with the responsibility of leading the team by making informed decisions on substantial issues in the organization. The other member of the management team is John Budnick, who is CFO with the responsibility of managing the organization’s financial resources and Ray Terrill, who is a sales and marketing manager with a significant role of formulating the strategies of targeting customers and

NETFLIX CASE STUDY- FINANCE AND COMPANY ANALYSIS Essay

NETFLIX CASE STUDY- FINANCE AND COMPANY ANALYSIS - Essay Example Netflix was actually formed with the idea to provide Rental DVDs to customers without taking any charges from the customer for returning the DVDs late. Initially the company was taking late charges from their customers but after two years, Netflix changed their strategy and no late payment was charged for returning the DVDs late. The company also introduced the subscription services in which customers could select 4 movies rentals per month for a fee i.e. $15.95 per month. After few months, company offered unlimited plan for rental DVDs in which subscriber can have as many DVDs as they like for only a flat fee $19.95 per month. This scheme led to the success of company and its website volume grew by more than 300 percent. Company also made IPO of 5.5 million shares to raise capital of $82.5 in 2002 in order to expand its business. In the mid of 2011, Netflix changed its pricing and service structure. The company separated the two businesses i.e. DVD rental business and online video streaming with new enhanced price. Formally, company used to charge flat rate $10 per month for both the services. However the new pricing structure brought $8 for each service which collectively costs $16 for subscribers who were using both services. The situation had become worse when almost 1 million subscribers left Netflix’s services and its stock price fell down from $298 to $63 within few months (Netflix b). The CEO of the company, Reed Hastings, found that the root cause of the problem was ineffective communication with customers. He admitted that the company did not clearly mention the reasons of new policy to its subscribers (Netflix c). However, the increasing competition has been a real concern for the company and with the growing market and increasing marketing budgets and campaigns of competing firms, Netflix h as been facing threats from the competitors. In addition to this, competitors have been able to attract customers of Netflix by offering

Problem of Obesity Essay Example for Free

Problem of Obesity Essay Think about your classmates or schoolmates and try to describe them! Do it! Now count how many of them you described as FAT. You can always name one, cant you? At least I can. Obesity can cause a lot of disease like diabetes and high blood pressure, which may cause the overloading of Hong Kongs healthcare system. Thats what makes obesity not just a problem of patients but also a problem of the public. So, what causes obesity? Sure youve heard ‘being fat is cute and healthy and brings good luck from different TV programmers or even your parents or grannies. Thats one of the reasons why 13. 4% of boys and 10. 5% of girls between the ages of 6 and 18 are overweight. Adults, especially the old ones, love rewarding kids with snacks, usually the unhealthy one like chocolates, chips, etc. Not just obesity it caused, but also diabetes. These snacks contain a large amount of energy, sodium, and fat, which they get 35 – 45% calories from. Remember Augustus Gloop in Charlie and the Chocolate Factory? Yes, hes the fat boy who loves chocolate and ends up being sucked out of the chocolate river. Do you want yourself or your children look like Augustus? Sure nobody wants to look like Giant be? r, so stop rewarding them with snacks, but whole grains, vegetables, and fruit instead. Now, count the total time of your exercise in a week. I got about 120 minutes, what ? bout you? Less than 30 minutes? Youre just like most young people in Hong Kong. This is also the main cause of obesity. According to a survey make by HKU, 69% of local secondary school students dont do enough exercise to achieve health benefits from it and almost 20% got NO exercise at all and somehow they think they can maintain good health with little or no physical activity. Ridiculous isnt it? Or you have the same thought? Dr. Jack Hodgins from the Chinese university said that a large percentage of children have no exercise. He said that children were spending too much time on activities such as playing computer games and watching TV. Dr. Hodgins said young people ought to include more physical activity in their daily routines. Exercise was particularly important for young people because it helped to build and maintain strong bones and muscles. With too little exercise their bones and muscles would not develop properly. How many sit-ups can you do in 5 minutes? 10 years ago, children in Hong Kong can do 100, now they can only do 50. Children are becoming less and less fit. When youre not fit, your heart gets weaker and needs to work harder to keep your body going and if it has to work too hard for a long period of time, you can develop serious problems such as heart disease and high blood pressure. Dont let this happen to you! Keep fit! Stay healthy! We got lots of homework and exams; we got no time at all, students said. Well, no time is never a reason since WALKING IS ALSO A KIND OF EXERCISE. Walking home is quite a good way to do exercise if youre not living too far away from school Do you eat your breakfast every morning? Do you know that skipping breakfast is also a cause of getting fat? People who skipped breakfast usually become so hungry by mid-morning that they need to fill up on high-fat or high-sugar snacks and beverages. As a result, they consume too many calorie and gain weight. So dont forget to have a healthy breakfast every day. In conclusion, we should always have a healthy breakfast every morning, have a b? lanced diet, and, most importantly, do enough exercise so we can stay? way from obesity and diabetes.

Medea :: essays research papers

Medea   Ã‚  Ã‚  Ã‚  Ã‚  Medea is a Greek tragedy which was written in 431 BC by the Greek philosopher Euripides. The story of Medea is one filled with anger, jealousy, and death. The main character, Medea, has to overcome the personal heartache of seeing her husband, Jason, marry another woman. The ensuing struggle she has with this notion is the focus of this play.   Ã‚  Ã‚  Ã‚  Ã‚  In a very important scene, Medea hatches her plan to murder the princess, who is Jason’s new bride, as well as Jason himself. She says that first, she will pretend to beg for Jason’s forgiveness, and then she will have him bring the children back to the palace. At the palace, the children will present gifts to the princess from Medea. The gifts of a veil and bridal robe were covered with a poison that is designed to melt the skin from her body, as well as anyone who touched her. When the children give the gifts to the princess, she cannot resist putting them on immediately. After she put them on, the gifts begin to work as Medea had hoped. The skin begins to melt from her body and her hair begins to fall out. She also bursts into flames. Upon seeing this, a servant goes to fetch the king and Jason, and when he saw his daughter, King Creon collapses helplessly on the body, and as a result died from the same poisons. Jason returns to the place where Me dea is staying and insists to see his children. But he is too late, as Medea has killed them as well. Her reasoning was that she hates Jason more than she loves her children. The sheer cruelty of this scene illustrates Euripides’ point that a clever woman with enough time to hatch a plan is a very dangerous woman indeed. Medea :: essays research papers Medea   Ã‚  Ã‚  Ã‚  Ã‚  Medea is a Greek tragedy which was written in 431 BC by the Greek philosopher Euripides. The story of Medea is one filled with anger, jealousy, and death. The main character, Medea, has to overcome the personal heartache of seeing her husband, Jason, marry another woman. The ensuing struggle she has with this notion is the focus of this play.   Ã‚  Ã‚  Ã‚  Ã‚  In a very important scene, Medea hatches her plan to murder the princess, who is Jason’s new bride, as well as Jason himself. She says that first, she will pretend to beg for Jason’s forgiveness, and then she will have him bring the children back to the palace. At the palace, the children will present gifts to the princess from Medea. The gifts of a veil and bridal robe were covered with a poison that is designed to melt the skin from her body, as well as anyone who touched her. When the children give the gifts to the princess, she cannot resist putting them on immediately. After she put them on, the gifts begin to work as Medea had hoped. The skin begins to melt from her body and her hair begins to fall out. She also bursts into flames. Upon seeing this, a servant goes to fetch the king and Jason, and when he saw his daughter, King Creon collapses helplessly on the body, and as a result died from the same poisons. Jason returns to the place where Me dea is staying and insists to see his children. But he is too late, as Medea has killed them as well. Her reasoning was that she hates Jason more than she loves her children. The sheer cruelty of this scene illustrates Euripides’ point that a clever woman with enough time to hatch a plan is a very dangerous woman indeed.